You might be surprised to find out that I don't think a great domain
name is important to a business to have a successful web presence.
I completely disagree with people like Rick Shwartz who think that
Hershey's Corporation is stupid for not buying candy.com or Marriott
needs to do some soul searching to find out why they didn't buy
hotels.com.
I agree with Madison Avenue when they try to explain to domainers on
their panels that marketing executives would rather have a brand like
M&Ms than Candy.com.
I myself have owned many successful websites that had lousy domain
names. Was ConsumptionJunction.com a good name? Heck, I spent a small
fortune on typos. You wouldn't believe how many ways one could spell
that name. That company has been sold and scrapped at this point but we
had a good run before youtube.com. In 2000 our Alexa ranking was as low
as 300 at one point. I wonder if the founders of youtube.com are
wishing they bought videos.com while they are counting their Google
cash.
What a good domain name can do is allow you to enter a market and
compete with these big guys. They make it a little easier and sometimes
a small edge is all you need. Yes, they also generate traffic and
revenue if they are really good names but what makes them sell for far
more than 20x earnings at times is that edge.
It's the ability to call hotels in San Juan and tell them you are with sanjuan.com which gives that name so much value.
Just don't believe the hype that a good name is necessary. They only help.
Source:
RickLatona.comRight on the money, from experience.
I was asked a question in a forum recently: "if I really thought
attending a Roundtable conference will be beneficial to domainers?"? It
didn't take me long to answer that question. Yes. I believe
participating in any conference can be beneficial. If you take
advantage of any of the networking opportunities, meeting new potential
business partners, speak with companies about their tools offerings,
attend sessions that can aid in portfolio performance and of course
take full advantage of all the party events, you will find it
worthwhile. Really it comes down to being successful in
making a new business connection or gain knowledge on new technology /
tool to increase traffic or find out about an available domain name
that would enhance your portfolio and your return on investment is
made. The conference has paid for itself.
Source:
Domain ToolsDNZoom folks will be there to help with your portfolio management questions. I attended the Seattle one last year and found the conference to be well worth the trip. I plan to attend this one as well.
Sahar
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