Readings for March 31st, 2008


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Elliot's blog: 5 With" Jeff Reynolds, AmericanFlags.com

Jeffrey Reynolds is the President/CEO of Precision Marketing Solutions, Inc., a privately held communications and ecommerce company based on Long Island. The company's portfolio includes about 3,000 domain names and websites in a dozen markets, the most prominent of which is AmericanFlags.com.

Since purchasing that domain a month after 9/11 on eBay for $2,650, Reynolds has turned the once vacant URL into one of the nation's top flag retailers, with revenues doubling annually since that time. Other websites in the company's portfolio include JackOLantern.com, SantasMailbox.com, Discrimination.com, DivorceDirectory.com, BestPsychics.com, PetSitter.com and BlackBikeWeek.com.

Precision Marketing offers a wide range of marketing, public relations and communications services on a flat fee or monthly retainer basis, as well as strategic business consulting services with an emphasis on ecommerce.

Dr. Reynolds holds a Master's Degree in Public Administration and a Ph.D. in social policy from the State University of New York at Stony Brook, where he is a member of the adjunct faculty. In addition to his business endeavors, Dr. Reynolds provides strategic marketing, government relations, fund development and program evaluation services to health and human service organizations on Long Island including a youth violence prevention program and the region's largest HIV/AIDS care agency.


Source: Elliot's Blog

Domain Name Wire: Dark Blue Sea: Domain Portfolio Worth $600 Million Retail

A Dark Blue Sea investor presentation (pdf) suggests that the retail value of its 570,000 domain portfolio is about $600 million. The presentation also provides a wealth of other statistics and details on its deal with domain registrar GoDaddy.

Dark Blue Sea, an Australian company, is well known to domain name investors for its Fabulous domain registrar and domain parking services.

As of the end of 2007, approximately 152,000 of the company's domain names were profitable, meaning they eclipsed the $6.42 wholesale price of domain registration. The company estimates the average retail value of its domains to be $1,000, and also predicts that GoDaddy will help it sell 45,000 domains over the coming five years. Dark Blue Sea inked a partnership with GoDaddy earlier this year that involves a commission and options for 7% of Dark Blue Sea. The options vest according to the number of sales GoDaddy generates, which incentivizes the company to make sales. Overall, Dark Blue Sea expects $25 million to $30 million in profit from the GoDaddy deal over the next five years.


Source: Domain Name Wire
PDF presentation here.