Readings for March 27th, 2008


« March 26th, 2008
March 28th, 2008 »

Cnet: Why are we clicking less on Google search ads?

The latest paid-click data for search engines shows that Americans are clicking on paid search ads less than we did last year--not an encouraging trend for the state of online advertising.

For Google alone, which represents about 60 percent of the U.S. search market and is a bellwether for Internet companies, this deceleration in paid-click growth has been going on since at least October. Year-over-year monthly growth rates in paid clicks have fallen from 37 percent in October to 27 percent in November, 12 percent in December, 0 percent in January, and now 3 percent in February, according to ComScore figures published by Silicon Alley Insider. (ComScore does not disclose the paid-click data to the public, only to Wall Street analysts.)


Source: Cnet

Cnet: Google: No kids allowed

Google's terms of service, while ignored by the vast majority of users, contain a pretty shocking clause: Under 18's are not permitted to use any of Google's Web properties. That's right, kids--no search, YouTube, Gmail, news, or images.

Under 18s wishing to watch YouTube videos of skateboarding dogs, or perform research for a school project will have to go elsewhere--Ask.com or Microsoft's Live.com search, perhaps. The message from Mountain View seems clear: We don't want your (underage) business.

Google's terms of service, thick with legalese, state that:

"You may not use ... Google's products, software, services and web sites ... and may not accept the Terms if ... you are not of legal age to form a binding contract with Google.

Source: Cnet

Traverse Legal: Transfer Order For Traverse Legal's Clients under the UDRP

Traverse Legal attorney and cybersquatting specialist Brian Hall successfully represented our client American Wealth Alliance, Inc., which owns and operates breedersclub.net, a networking and information web site for pet breeders against Respondent Katarzyna Bieniek in a domain arbitration brought under the UDRP.  Traverse Legal's attorneys successfully achieved transfer of the domain by filing a UDRP cybersquatting complaint before the National Arbitration Forum.

Source: Traverse Legal

Nothing to be proud of though. You've taken a generic domain name which was used in a generic manner from a domain owner who in my opinion (and I'm sure in the opinions of many in the domain industry) has full rights to it. Convincing a "circus court" of your rights does not equal "the right thing to do". My hope is in the future you choose your cases more carefully.

Sahar

Chitika: A CPC store for your parked domains

Just a few weeks ago we posted a poll asking how many of our publishers would be interested in a version of our ShopLinc product as a CPC revenue source for their parked domains. We received many emails and positive feedback along with the poll resulting in 92% interest in a "Chitika for Domains"? service.

Source: Chitika

Domain News: Trademarknews.com goes live!

Trademarknews.com was established to cover exclusivelyTrademark news, events and activities.

As a partner of Domainnews.com, the well-known and recognized source of information for the domain industry, Trademarknews.com is keeping track of the fast growing interest in trademark news providing users worldwide with the latest news and reports.

Source: Domain News