The latest paid-click data for search engines shows that Americans are clicking on paid search ads less than we did last year--not an encouraging trend for the state of online advertising.
For Google alone, which represents about 60 percent of the U.S. search market and is a bellwether for Internet companies, this deceleration in paid-click growth has been going on since at least October. Year-over-year monthly growth rates in paid clicks have fallen from 37 percent in October to 27 percent in November, 12 percent in December, 0 percent in January, and now 3 percent in February, according to ComScore figures published by Silicon Alley Insider. (ComScore does not disclose the paid-click data to the public, only to Wall Street analysts.)
Source: Cnet










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