"Within minutes of riding on the first trains in Japan, I notice a
significant change in advertising, from train to television. The trend?
No more printed URL's. The replacement?
Search boxes! With recommended search terms!
It
makes sense, right? All the good domain names are gone. Getting people
to a specific page in a big site is difficult (who's going to write
down anything after the first slash?). And, most tellingly, I see
increasingly more users already inadvertently put complete domain names
like "gmail" and "netflix" into the Search box of their browsers out of
habit - and it doesn't even register that Google pops up and they have
to click to get to their destination.
But, I ask you: could this
be done in the USA? Wouldn't search spammers and/or "optimizers" ruin
this within seconds? I did a few tests with major name brands and
they're almost always the top hit on Google (surprisingly, even Panic).
But if Nabisco ran a nationwide ad campaign for a hot new product and
told users to Google for "Burlap Thins" to learn more, wouldn't someone
sneaky get there before they do?" (cabel.name)
Source:
The WorldThis is pretty old issue, does not mean URL's are passe as links within search engines still point to URL's. In addition, it isn't very smart as what many of these companies fail to understand is their lack of control of search results in search engines. It's nice as long as you are at the top, howerver, did we all forget
Google's Florida update already?
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