Readings for March 14th, 2008


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ADN: Ramp.com is Up for Auction on Ebay.com

Earlier this evening, while reviewing the Domains on Ebay page I noticed a listing for Ramp.com. It's not often that you see a domain of this quality listed on the Ebay Marketplace. After visiting the auction listing I became suspicious for a couple of reasons. One, the seller has a monumental feedback of (2). Second, the rather short auction description states that the "domain name being sold pursuant to court order."?

I was gearing up to fire off a question to the seller but decided to check a few of the domain forums first. Namepros.com member Randomo was already on top of it and had received an explanation from the seller earlier today. The explanation reads that Ramp.com is owned by Ramp Corporation which is being liquidated by U.S. Bankruptcy Court for the Southern District of New York (read the full post here).


Source: ADN

Masterful Marketing: Domain Names = Business Asset

I recently had the pleasure of wrestling a new client's domain name and web site from their current developer. It is not a pleasant experience but when you ask the developer to make changes and nine weeks later they haven't even returned a phone call, something has to be done.

But even more disconcerting is when I find out that the domain name is registered under the web developer's name.

Your domain name is a business asset. To have anyone else hold that name in their possession is a disaster waiting to happen. But many business owners don't realize the value of those domain names. Keep in mind that if I wanted to buy your business sometime in the future, one of the assets I want is your domain name.


Source: Masterful marketing