Readings for February 27th, 2008


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Search Engine Watch: "Googlewash" Is Googlewashed by Online Reputation Defenders

Googlewashing is now the domain of live nude girls.

SEO PR and online reputation management companies officially co-opted the word "Googlewashing" today with the help of KUSA, a Denver NBC TV station. Yesterday the local news affiliate broadcast a story about "cleaning up negative information on the Internet."

The story on embarassing photos and digital dirt resurrected the googlewash meme. Googlewashing now appears to be the domain of online reputation management companies like ReputationHawk.com, DefendMyName.com and ReputationDefender.com that charge to clean up your digital dirt.  


Source: Search Engine Watch

DomainerCon: A Free Domainer Conference

I've yet to hit a domainer conference, not because I don't want to go, mainly cause of the cost..

to this point, I've been plowing too much cash into buying new domains, and when each new conference rolls around, my reserves are too low, and I can't attend"

then I started thinking, "there must be a lot of other domainers out there like me"?.

then I started thinking, "there should be a free conference domainers can hit. And not a conference to sit and listen to long-winded speakers, but a conference to meet, greet, and network fellow domainers"?. (Sahar made a great point a while back, one of the best aspects of conferences is networking)

"And it shouldn't have to last a whole week. Make it one night, like a Saturday, so if folks have a 9-5, they could still swing it"?.

"And make it welcome to domainers of all experience levels, and have it hosted at an interesting venue/cool restaurant"?..

"and so it starts..

introducing DomainerCon
a free domainer conference
meet
greet
and network

more to come..


Source: Domainer's Gazette

Sounds more like a get-together than a conference to me. Good luck though.
Sahar

Direct Navigation: CNET Explains Antiphishing Bill and Why It's Bad

Good read. The article lists many of the reasons why the bill is bad. Remember this is just the initial bill so expect many changes before/ if it becomes law. Here are some quotes from article:


"But that's not stopping Congress, which, in the spirit of creating a department of redundancy department, is considering new antiphishing legislation that appears to serve no useful purpose.


Democratic Sen. Bill Nelson (Fla.) and Republicans Olympia Snowe (Wash.) and Ted Stevens (Alaska) introduced a bill this week called the Anti-Phishing Consumer Protection Act. It contains 31 pages of new regulations that could raise the cost of doing business for legitimate companies--but will do little to stop the malcontents behind phishing attacks.


Remember, phishing is already a crime. "

Source: DirectNavigation.com

Yahoo: Minimum Bid May Be Lower Than 10 Cents

Minimum bids no longer fixed at $.10 for Sponsored Search

If you go to any auction, whether it's Sotheby's, eBay or your rural county's hog auction, there's usually a reserve price (or minimum bid) set according to what is believed to be the minimum value of the product. It's their way of making sure that no one walks away with a cheap Van Gogh just because people aren't lifting those paddles fast enough.

Following the auction model, we are changing the way we set the minimum bids required to participate in a Sponsored Search keyword market. In the next several weeks, we will start calculating a variable minimum bid for some of the keywords you're bidding on. That means that sometimes the minimum bid may be lower than 10¢. Sometimes it may be higher. Content Match minimum bids currently will remain at 10¢.


Source: Yahoo Search Marketing Blog

Two right moves in 24 hours (first was Open Search announcement). What is going on there? I believe they are thinking dynamics, not functionalities. They need to satisfy certain people and thinking of these people, these moves, functions, are simply the natural solution. The lesson here, focus on dynamics, not functionalities.