Readings for February 26th, 2008


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WSJ: Network Solutions Is Sued Over Sale Of Domain Names

A Los Angeles law firm filed a lawsuit Monday against Network Solutions LLC, one of the biggest sellers of domain names, alleging the Herndon, Va., company improperly profits from the way it reserves a domain name after a potential customer searches for it.

The suit, filed in U.S. District Court in the central district of California, also named the Internet Corporation for Assigned Names and Numbers, or Icann, a nonprofit body that coordinates key facets of the Internet's domain-name system. Neither Network Solutions nor Icann had any comment on the suit. The lawsuit was filed by Kabateck, Brown, Kellner LLP.

The litigation stems from Networks Solutions' adoption of a policy in early January aimed at curtailing so-called front-running, which occurs when someone learns of a potential customer's interest in a given domain name, buys it before the customer does and then sells the name to the customer at an inflated price.

Network Solutions began automatically reserving the searched-for domain name -- the company in effect registers it for itself -- for four days so that front-runners wouldn't be able to buy it before the interested customer does. The problem, according to the lawsuit, is that during those four days, the customer can buy the domain name only from Network Solutions, which charges prices generally several times higher than those of competing domain-name sellers.

Critics of the policy say that customers aren't made aware that merely searching for the name has the effect of registering it by Network Solutions. Last month, the company responded to complaints by providing more information about the change on its Web site.


Source: WSJ

The Day The Internet Died

It was an average day in 1997. The Internet, fledging compared to today's standards. Internet operators (mostly!) trusted one another. SMTP servers would be open relays; a number of open web proxies and anonymous dialout servers were available. People were worried about running out of IP space. Network Operators were worried about the CPU on their routers being taxed dealing with a full routing table of ~45,000 entries.
Then, suddenly, the internet stopped working. Network Operators everywhere sprang into action to discover the cause of the lack of traffic. And there it was. As far as the routing protocols were concerned, the entire internet existed in one location - some crappy Bay Network router in AS7007.

Source: http://lists.ucc.gu.uwa.edu.au/pipermail/lore/2006-August/000040.html

Watch Out Google (!) : Yahoo's Open Approach to Search

If you didn't realize it, Yahoo! is embracing openness like never before:

The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear -- present users with richer, more useful search results so that they can complete their tasks more efficiently and get from "to do" to "done."

Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page.


Source: Yahoo Blog

Great concept, has legs, can change the way information is presented in search results. I expect it to become successful over time as webmasters will now be eager again to work with Yahoo's organic results, something we have forgotten long ago. On the user's side, better surfing experience will bring them back as well. Win (yahoo) - Win (webmasters) - Win (users) - lose (Google).
Two thumbs up!
Sahar

The Age: The coming dot AU property boom

Mr Delzoppo says he thinks it unlikely that Australian domain names would ever match the prices paid for US domain names. He believes a million-dollar Australian domain name is out of the question.

Australia Post executive and auDA board member Joshua Rowe agrees with Mr Delzoppo.

"I don't think a million dollars is realistic for an Australian domain name," he says.

"I see it as a pure real estate. If you think of buying domain names as like buying land, then what you are buying is 'traffic' - or the number of people who are coming to visit that site. That might be because they've typed a guess at the domain name directly into their browser, or come via a search engine or even got there by clicking on links from other sites. But what you're paying for is the value of the traffic. And compared to the US sites the sites using Australian domain names don't attract anywhere near the same level of traffic."

Bruce Tonkin at Melbourne IT has a rule of thumb for comparing the prices of US and Australian domain names: divide by 100. "We'll probably be offering a new service to our customers where we can help them to try and sell their domain names, if they don't want to renew them. And, generally speaking, Australian domain names are worth about 100th of the prices people are paying for dotcoms."


Source: The Age