Readings for February 24th, 2008


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Michael Gilmour: TRAFFIC - There and back again

How do I measure the return on investment of TRAFFIC? It's pretty simple really. We view the cost of attending not as an expense but as an investment. Like any activity you need to invest before you can reap a reward. It's been very common for me to not get an immediate return from each new relationship but 3 TRAFFIC's later I end up doing a deal with that person.

Source: Michael Gilmour



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