The power of a great domain name to free businesses from reliance on search engine traffic was demonstrated yet again when PalmSprings.com announced a record for visitors in January when 173,255 unique guests visited the site. Kate Buckley, Executive VP with PalmSprings.com's parent company, Castello Cities Internet Network (CCIN), said "Over 50% of these visitors came directly to PalmSprings.com and not from Google, Yahoo or MSN!" Buckley said that constant flow of direct navigation traffic is made up largely of people planning to visit Palm Springs within the next 30-90 days. Buckley said that Palm Springs businesses have awakened to the unbeatable value of targeted traffic. Tim Anctil, the new General Manager of The Colony Palms Hotel in Palm Springs said "Part of my focus was to bring awareness to the hotel, increase our sales base and traffic and hopefully, reach a clientele that was appropriate for our luxury-boutique hotel. In the past 90 days, we have multiplied our investment by 10 and have an ADR well over $200 per night from our PalmSprings.com traffic. What seemed like a risky move to try when I first began has turned out to be the smartest decision I've made." Mary Nold, co-owner of the Coyote Inn in Palm Springs added "PalmSprings.com gave us our best year in 2007 and looks to top that in 2008." The principals in CCIN (owners of PalmSprings.com, Nashville.com and many other great blue chip domains) are Michael and David Castello, who were featured in our December 2006 Cover Story. They also picked up two Domainers Choice Awards at the recently concluded DOMAINfest Global conference in Hollywood, California.
Source: DNJournal
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