From left to right: Recall Media Group’s co founders Sahar Sarid, Jeff Bhavnanie, Darren Cleveland.
By Darren Cleveland, Recall Media Group CEO
So as many of you know by now, Bido has been spun off from Recall Media Group as a completely separate and operated entity with its own management team, led by my dear friend and colleague, Sahar Sarid. And of course, everyone keeps asking why? I tried to come up with a few life analogies that would make sense…Not sure why I started with this one but I thought it would make for a decent explanation… Operating RMG & Bido side by side was like having two wives, wow that would be hard, even though they possess two very different characteristics, both making you very happy in their own way and you try everything in your power to please both, likely? Doubtful, managing one marriage is more than enough for most men, keeping your wife happy, that brings a whole other challenge, therefore keeping two happy would probably be impossible. Same applies for RMG & Bido.
Then after thinking about it further I began to believe, maybe that doesn’t quite or fully explain why we made the decision to spinoff Bido and came up with another possible analogy, while I only have one child at the moment, our second is on the way and I do have a great wife that is truly an amazing mother which makes a world of difference in raising our children, if I didn’t have her and had to raise both children on my own both would sacrifice undoubtedly. When we started RMG we had some pretty high aspiring goals, most of which we accomplished. Aside from the economic downturn and not being able to achieve the highest level of success we imagined, I think we have done pretty well. We had two children at Recall Media Group, Niche Directory Platform that owns and operates our directories seen at FuneralHomes.com and Bido which readers of this blog are quite familiar with. Both of which we have the highest aspirations for, both we put years of development and resources into, both which we expect to continue to succeed like everyone does for their children, however each were sacrificing, as we shared resources, shared management, shared visions, etc. etc. That scenario works in complimentary businesses, however NDP and Bido are probably as far apart as complimentary as you can get, they are on opposite ends of the spectrum and benefited very little operating one another side by side. There were very little economies of scale and the sharing of resources benefit was minimal probably more sacrificial, the only real benefit came in not having to pay two CEOs. The principals agreed both organizations would benefit much more if each organization could focus with their own management teams and their own visions and that is what led us to the spinoff of Bido.
My time and energy will be focused on growing Recall Media Group’s properties into respective leaders in their industry as we have done with www.FuneralHomes.com. We have developed some unbelievable technologies in our organization and I owe the credit to our teams both here in the US and our “Magicians” in Siberia.
Lastly I want to leave you with this thought, one that should hit home with entrepreneurs, particularly those in this industry that are trying to build a business, which I wrote about previously, have a look if you have some free time, I believe it’s worth the read…This anecdote of some sort I suppose probably stems from an Asian proverb but a friend shared it with me as he heard it from the Great Bikram Choudhury, the founder of Bikram yoga. It states, “If your foot is in two boats, your butt is undoubtedly going to get split.” We decided to preempt the splitting and put each of our preverbal best foot in the boats we felt most passionate about. We chose to focus on each of these boats not sinking but sailing with great success into the future. I have full faith in Sahar and his team and expect Bido to continue its success as an online auction platform and to change the game in that industry as it has done. I wish Sahar, his team and Bido all the luck and success in the world, we will remain friends and advisors to one another indefinitely.
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