Business archive at Conceptualist.com, By Sahar Sarid

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SimplyStatic: Domain Portfolios vs. Ad Networks - What’s the difference?

Published on July 24, 2008 in Domain Names. 2 Comments

Via SimplyStatic:

…The advantage of Domain Clouds for domain portfolio owners is that very often the very nature of their domain name is what gives them their relevancy. Users end up at the site because they type a specific phrase into their browser bar, such as “healthaccess.com,” because they are looking for “access to health information” or because they are taken to that site as a result of performing a search on a search engine and the site being displayed in the results of that search.

Domains have tremendous value beyond the way most portfolio owners monetize them today, which is pay per click. As Madison Avenue continues to see the value of advertising online versus offline and as more users spend more hours on the Internet versus reading newspapers, watching TV, etc… (see the article “New York Times’ Profit, Ads Decline” by Russell Adams in the Wall Street Journal, Thursday July 24, 2008) the demand for relevant Internet advertising Real Estate will grow and therefore the demand for space on relevant Domain Clouds will grow as well. That demand will come from ad networks, agencies, clients themselves and more. The eyeballs that quality direct navigation domains can provide will have significantly more value in the future than they do today. You can see it happening already with the development of ad networks like Martha’s Circle, Glam, and more. These networks are nothing more than collections of domains that are similar in content and nature. So categorize your domains and develop your category leaders, because the value they have today is nothing compared to what they will be worth in the future.

Not that I agree with all that is said here however it is a good read exploring further the relationships of ad networks, Madison Avenue, and domain portfolio owners.

Enjoy,

Sahar

Rick Schwartz Sells Property.Com, Rumored a 8 Figure USD Value Deal

Published on July 23, 2008 in Domain Names. 6 Comments

Press release via Rick’s blog:

Foreclosure.com Founder, President and CEO, Brad Geisen, announced today that he has reached an agreement with “Domain King” Rick Schwartz to acquire the domain name “Property.com,” paving the way for his entry into a new market.
With Property.com Geisen intends to create a one-of-a-kind — and convenient — one-stop online real estate marketplace that is easy-to-use and navigate. The Web site will serve as an easy-accessible national real estate classified that is going to be free to all visitors, providing sellers, buyers and investors with a whole new concept of marketing and finding homes on the Web.

To those who remember Rick bought the domain about three years ago for USD 750,000.00.

Here’s how I see it: Some you win, some you lose, key is to win more than to lose. This one, from what I heard and know, is a BIG win.

Congratulations in place to Rick and Brad!

Sahar

Notice: Dickinson.Com Traffic Gets Bido Down, Our World Class Team Gets Site Up In Few Short Minutes

Published on July 22, 2008 in Bido/DNZoom. 4 Comments

So we’re still learning, what can we do? Site went down due to excess traffic. Site is back up, I’ll have more update on the whole thing later.

(edit: Closing price 12,000.00 $US)

———-Update———-

This is the email we sent out to all Bido members earlier today:

Dear All Bido.com Experts and Bidders,
This is to update you about the auction that is currently running, Dickinson.com. Due to an overwhelming response, we experienced some minor technical difficulties for approximately two minutes during the auction and have corrected the issue.

If you have not already done so, please refresh your screen and you will see that the auction is back to running smoothly again.

We apologize for the inconvenience.

Kind Regards,

The Bido.com Auction House Team

As expected, record traffic and massive page “refreshes” by users during the live auction caused a little hiccup. While service went down for few minutes our team stayed focused and none of us really had any doubt we will be back in no time. At the end, things worked out great, we took few lessons from here, stuff that was hard to predict without really walking through it. At the end of the day we have advanced a stage further, made the system a little bit stronger, and learned that our team really deals with unexpected events in a professional, focused, and determine manner, better than anything we’ve ever seen before.

We will have some great news towards the end of the week, new complimentary service coming to Bido to help many in the domain business to do even better.

Stay tuned, and thanks in advance guys (and gals!) for all the support!!

Sahar

BIDO @ Targeted Traffic. What To Expect?

Published on July 18, 2008 in Bido/DNZoom and Domain Names. 12 Comments

As some of you may already know, Bido will participate at the next Targeted Traffic conference in New York City. While our friend Rick Latona says “Go Big or Go Home” in regard to his ideas, to tell the truth, none of us here at BIDO has any idea as of yet what we will do. We will think it over next week or two and come up with something, hopefully to exceed your expectations!

Ideas? please let us know!

Have a great day,

Sahar

P.S.

Today on Bido: ParkourWorld.com. While you may not be familiar with Parkour it is one of my favorite sports.. to watch!

(edit: Closing price US $65.00)

Enjoy the video below.

Will Advertisers EVER Get It?

Published on July 18, 2008 in Business, Domain Names and Search Technology. 1 Comment

If you knew users are searching for you, should you make an effort to help them find you?

It just occur to me we’re light years away from mainstream to remotely get internet traffic. I wrote few times in the past about how we think, from generic terms to specifics.

Few minutes ago I visited again Google and typed a number of generic/descriptive terms, terms which apply to many companies. Let’s take few for example here:

McDonald - One paid result by YellowPages.com.

Fleming - No paid results

Global - One irrelevant paid result

ABC - One irrelevant paid result

A1 - No paid results

Now you probably thinking to yourself something along the lines of “These are very generic/descriptive/wide search terms!” and you are absolutely right. They are also being searched more than specifics. Why? Because the way we think!. In short, many are typing these search terms looking for specifics but remembering generics. So why is this of any importance? Because if businesses got it they would try their best to filter the traffic somehow. For example, on a search for “A1″ a business with a similar name can (and should!) advertise their business in paid results, clearly indicating what he does, hence filtering traffic.

I’m looking at many of these search terms and just wonder to myself, will they ever get it? It is as clear as daylight to me we’re very far from where we all want to be. Now we can all look at this and say “small businesses. They will get it later” but truth is, I’m referring to major businesses as well, many who simply do not target generic and descriptive search terms not understanding that much of that traffic is actually looking for them, whether they like it or not.

Some food for thought..

Sahar

The Value Of A Sale Includes The Overall Value Of Your Time, And More

Published on July 17, 2008 in Business and Domain Names. 16 Comments

Over the years I’ve seen many declare they have closed on a great deal or that development paid off big time however, when examining closer, you see it isn’t as sweet as first presented. What I’m talking about is those who tend not to value their time as you would value yours. They will go on and on spending their time to achieve something, and sometimes succeed to a certain degree, but if we look back at all time spent for the project, then add costs, effort, risk, and other essential elements, the picture isn’t as bright anymore.

This also applies to many domain sales ROI I heard of over the years. One will come and say something such as “I’ve just sold a domain for X,000.00 $US, that is a so and so ROI on purchase!” but is it really? What about all the other domains who did not sell, will never sell? What about the time invested mining them? What about negotiating the deal?

I will give you an example from a recent sale of ours, a domain we bought for approximately 100.00 $US and sold for over 200,000.00 $US.

One can look at that domain and say “that is a great ROI!”, that it only took 10 minutes to negotiate it, but what do I see? I see over eight years of hardly selling anything. I see thousands of email reading and hundreds of replies that resulted in no deal whatsoever, and at times, insults. I see many thousands of other domains in our portfolio that will never sell for anything. And what I don’t see? I don’t see this sale repeating itself anytime soon!

See, the ROI equation is bigger than the product you sell. It encompasses all other elements of a deal. The question is, how much do you value your time? When you answer the next inquiry, know that while it may not convert, at the end of the day, it is an essential part of the equation.

Have a great day,

Sahar

Meet “Chalengr”, AKA Bill Gates

Published on July 16, 2008 in Domain Names. 3 Comments

Some leisure reading today led me to find out Mr Bill Gates, like the rest of the world, sometimes get stuck with no dictionary words, resorting to typos.

Via SuccessSoul:

I have simple pleasures. I play bridge online for 12 hours a week. Bill and I play, he’s “chalengr” and I’m “tbone”.

— Warren Buffett

Like Frank Schilling, I do like typos a lot. In some cases I would choose a typo over a generic domain, although, “Chalengr” is a little.. challenging!

Have a great day,

Sahar

Today on Bido: DebtNews.Com

Published on July 16, 2008 in Bido/DNZoom, Domain Names and General. 3 Comments

Bidding on the domain on Bido is already over 1,000.00 $US and still around 39 minutes to go. What can a domain such as DebtNews.com cover? Here are some ideas:

debt consolidation/loan consolidation

The national debt

Debt relief

Debt Reduction

Credit card debt

Debt settlement

Debt negotiation

And all kind of debt solutions.

To understand some of the potential in this domain, make sure to read Jamie Parks’ DebtNews.com review here.

Happy bidding!

Edit: Closing price US $10,628.00

Sahar

The Way Marketing Should Be

Published on July 15, 2008 in Bido/DNZoom and Domain Names. 9 Comments

(Above: Dickinson search on Google results in a Bido ad for the domain Dickinson.com)

We’re also going to contact direct any related company we can find to the name Dickinson. It is a lot of work but in line with our future plans for Bido, and definitely in line with servicing our customers to the best of our abilities.

Thoughts, ideas are most welcome!

Sahar

Marketing, Public Relations, Advertising, Branding Explained

Published on July 14, 2008 in Business. 3 Comments

Ever had a hard time explaining to someone what advertising is? marketing? PR and branding? I know I have, and while this illustration below is a little old, some of you may have seen it in the past, it is still as good as ever relating these concepts to others.

Have a great day,

Sahar