by now most likely you are highly familiar with the name “Frank Schilling“. Now for the first time, Frank’s name is associated with a direct advertising network for the domain channel.
Via LinkBox:
Welcome to LinkBox.com, a new advertising product where ads designed by you are displayed on the website of your choice, right away.
You can advertise on a single site, on multiple sites, or across verticals of sites and categories of your choice. Linkbox gives you the flexibility to quickly place your billboard on the information superhighway, without going through traditional corporate ad networks. It’s you paying the site owner directly with no big middleman. Build your ad using our easy text editor, pay online, and watch your ad go live in minutes.
How does it all come together? Let’s visit a sample site, http://www.sushicones.com/
Clicking the red box takes you to a page explaining further, and promote to register:
I have many questions about this however will leave that for some other time. For now, I want to congratulate Franky as well as his tech team for getting this out in the wild. Two thumbs up for effort, and good luck !
Cheers,
Sahar
What exciting POTENTIAL this holds…
This will be an interesting product / service to keep an eye on…
~Patricia Kaehler - DomainBELL
Great news!
Thanx for sharing, Sahar
PS. It would be great if you could add TweetMe or any other Wordpress plugin that helps sharing your blog news via Tweeter, so domainers could spread the word.
looks way to generic and has a virus feel…like those ads that blink forever and say “congrats your the 100th vistor click here”.
I will wait to see what others think but from this example its ugly!
The solution to the PPC oligopoly situation
IS to bypass Google and MS.
Hopefully this will grow and Frank will spread it out to other domainers and publishers.
My brother Michael and I spoke about this project with Frank over dinner last month. I think it’s an exceedingly brilliant idea on many levels including the fact that, considering how many names Frank has, this massive program has the power to almost single-handedly start the ball rolling to condition the masses to think and advertise outside of the Google/Yahoo monopoly. In other words, if this succeeds it will be a goldmine for all domainers because the general public will begin to start looking at suitable domain names for their Internet advertising/promotion needs.
Whilst I wish something like this could work I personally doubt there is enough scale in this for it to be successful. How many clicks is someone signing up on Sushicones.com going to get over a year? It is basically like trying to run a very small PPC search engine in my view. If there was a few large key properties I think selling ads direct could work but I don’t see it on lots of small domains.
i contacted them. I would love to buy the traffic direct that i currently buy from yahoo. Excellent idea.
This brings a competitive element to PPC advertising, and I’m happy to see it’s from a powerhouse in this space. Kudos!
Successful leaders have the courage to take action where others hesitate. Author Unknown
its wat the http://www.dnworker.com/ is already dooing
Interesting but weird. I tested it on http://www.LosAngelesSushi.com. It seems to be a first come, first serve model, so there is one ad only per month.
Every new ad network will be compared to Google/Yahoo.
What are my impressions/CTR on this network?
Is there superior opportunity for brand building that Google can’t deliver?
Congrats to Frank for convincing his advertising provider to let him run his own ads, and I’m sure this model will be improved.
Is this a backdoor advantage over Sendori and other “direct link domain advertising” companies? Has anyone ever doubted that getting your domain traffic purchased directly at a 100% CTR for a set CPC a bad deal? Can’t say more… yet
This is a really great idea but the implementation still needs a bit of work. People who do not know Frank/NA might be hesitant to provide credit card info on an unknown site like Linkbox.com. The site does not currently contain any company or contact info, and I think people will want to know who is behind the service and they might want a phone number.
Also, using the sushicones.com example, it says, “Advertise on sushicones.com for $9.00.” Potential advertisers are left to wonder if it is $9 per click or $9/day, $9/month, $9/year, $9/forever. Perhaps a bit more explanation could be added to help a potential advertiser understand exactly what they are buying.
Seems like it has a lot of potential, but is still rough around the edges.
Fantastic! The middlemen are squeezing the life blood out of both advertisers and publishers. I hope this it is a HUGE success and can be opened for participation with others! This is what the internet is all about…
Yes, would like to get involved in this when its totally fine tuned.