Year Over Year, Advertisers Cut Back Paid Search By 26%

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(Source: Hitwise)

Via Hitwise:

Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks

Most in the domain industry know the trickle-down effect has been definitely felt as domain name parking revenues have fallen since last year by about the same percentage, if not more. Talking to parking companies lately there are good indications we’ve hit bottom and things will now start to get better. This is to be seen.

Cheers

Sahar

2 Responses to “Year Over Year, Advertisers Cut Back Paid Search By 26%”


  1. 1 crinux

    The down trend indicate that parking comps are reading their own eulogy, and you Sahar may be in position to find a proper burial place for them. It is outrageus how domainers help them survive for no benefit to our cause. They failed to evolve and sold us to google and yahoo for prnnies. We can now say that google is the godzilla that no parking company can beat, but we domainers at large hava a chance.
    crinux.com

  2. 2 crinux

    If the domainers will take a stand against Google’s monopoly and enforce the removal of all references of domains in their portfolio from being listed, this Godzilla Google would be brought to its knees and tamed to display just boring untargetted stuff.
    crinux.com

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