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You see things as they are and ask, “Why?” I dream things as they never were and ask, “Why not?”
George Bernard Shaw (Source: Wikiquote)
Why parking companies do not attempt to increase advertisers on a given domain? Over the years many wrote us how to list their site on a given domain. A link to Google/Yahoo with affiliate code should increase ad pressure, resulting in more to the domain owner and to the parking company.
Why parking companies do not sell direct advertising on top of syndicated advertising (google/yahoo sponsor/paid results)? To create a comfort zone, to increase the bottom line, direct makes perfect sense.
Why parking companies do not work together to increase mind share of direct navigation? 1% mind share increase, 10% revenue increase. Do the math.
Why parking companies do not work together to protect Domaining? Legislation against Domainers and Domaining is all around us and may kill this industry altogether one day. This is a billion dollar industry that not even 1/10 of a percent is being put back in order to protect it against those who wish to eliminate it.
Why parking companies do not work with the same traffic metrics? A unique visitor with one company is X while with another is Y. Makes no sense to me. Create transparency, it will help all.
The list goes on and on. All these and other issues are things that to me make no sense. Many of these issues have been brought up many times over the years, just to be ignored by parking companies. This list, most likely, will be ignored as well.
But when it’s too late, what would you say then? Would you say you didn’t know? Would you say you didn’t see it coming?
It’s not over yet. You can put pressure on your parking company to act on these issues. An email is a start, maybe a phone call to your rep.?
We’ve been working with parking companies for approx. 10 years now. We’ve seen them come and go, we’ve seen some grow. What we’ve learned is in order for you to get things done you must first recognize things could be better, should be better. We should have unity, we should have transparency, we should earn more. If parking companies do not try harder you lose. You lose revenues, you lose potential revenues, and you may lose it all when it is too late.
Have a great day!
Sahar
I have always wondered why someone with a domain that generates $1000/day in parking revenue would even bother sticking with the parking company and not instead go out and find direct advertisers… would probably make them at least $250 more everyday.
… Ahhh, the things we wonder.=)
Exactly. Another thing that boggles the mind is why doesn’t google just put a submission page where you could submit your domain for consideration into their adsense program? It evaluates your submission and replies. Instead of we have this smoke and mirrors game. Vesting some of your premium names with parking companies only to have them de-indexed. PR4 ranks wiped out. nada nothing. thanks for coming out and by the way we are keeping all of the money you had made parking that domain!! A simple input box where you submit the url to gargoogle and they say yeah or nay! easy, simple.
imho.
Instead as you mentioned, no transparency, no clarity, no honest revenue results. Smoke and Mirrors.
O yeah and OUR industry still condones crap like Honda.cm, Marriot.cm etc…………. if this keeps up WE ALL WILL LOSE.
Best.
p.s. even some of the crappier parking companies pages are better looking than googles parking pages. they should de-index themselves or improve their own content and parking page appearances.
I agree with the criticism of parking companies, but the worst thing is that if you have a valuable domain name, and I mean inherently valuable, because of purely the name, a parking company may well threaten your registration of that DN.
For example, if you own the name, yellow.com (a very generic name) and “yellow” is registered as a TM for a well known car washing service, a parking company might put ads about car washing, as it will figure out thats what punters are looking for…
You might go on to lose a great great name like yellow.com just because of some careless parking company - look at their T&Cs- they all make you tick a box stating any TM infringement is your problem.
Take care all - Pommy