Via TechFlash:
Amazon.com has quietly created its own URL shortener for products sold on its sites. People can now type “amzn.com/” and a product number to create a short URL, without the need for sites like tinyurl.com and bit.ly. Amazon appears to be positioning itself to take better advantage of popular microblogging service Twitter and mobile texting to generate buzz about merchandise.
Amazon displays extreme forward thinking here. Why use Bit.Ly or TinyURL when the short domain itself may carry your brand to yours and potential customers?
If you own a business, this is something to think about.
Cheers
Sahar













Exactly, carries the brand and the -trust- along with it. No need for URL expanders, always in fear of getting Rick-rolled, lol.
There is a way to create a short URL service on your own domain using WordPress. Check out this article:
http://sharkseo.com/whitehat/reclaim-your-twitter-links/