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This week is going to be one of the busiest weeks for auction houses. Besides the daily auction houses out there (Bido, Sedo, Afternic, NameJet, Snapnames) this week will be all about live domain auctions.
First in line is Aftermarket.com’s GeoDomains auction. Later the week Rick Latona is coming strong with an auction at the Targeted Traffic conference, with great inventory and a domain one all have eyes on, Shows.com, no reserve.
Last is the usual suspect and still top dog in the live auction business, Moniker.com. With years of experience and tens of millions in transactions under their belt, this auction is the “signal”, the “beat” of the industry.
Great inventory is out there, some are priced to sell, many are not. Things are getting better for buyers but is it enough? The global economic climate is still a mess and no company can truly predict tomorrow with confidence. Without understanding tomorrow, companies tend to preserve capital for a possible rainy day, they tend not to take on any additional debt. They tend to focus on operations, cutting costs. This of course effects commerce all around us, and as demand weakens, prices are as well.
The second problem here is live auction buyers are historically domain professionals or domain companies. Essentially, it is trading hands between one Domainer group to another. This was all good when domain companies and domain professionals were doing well but that isn’t the case anymore. Like the rest of the economy, everyone took a beating, most still do. Without these groups in full force it will be interesting to see the activity.
Third problem is related to the second one. Many have moved from buying into building. They built their inventory over years, happy with what they have, and now looking into executing on that inventory. Execution to those who do not know, is extremely expensive. Hiring people, offices, technologies, advertising, etc. When someone is focused, most cash flows to one direction. If their focus is development/execution it cannot flow into auctions as well. Even if some money flows back into auctions I believe the lion’s share will still go to operations.
And what should you do? Should you put your money in domains, or elsewhere? Since cash is extremely valuable today (likely more than you realize) I suggest to pick your buys extremely carefully. If you do not see how to get your money back from a domain, if it is not the PERFECT FIT for your plans, think hard before raising that paddle.
While we plan to attend all these auctions, we don’t have anything in mind as of now to buy. That may change as we see activity. My philosophy on good domains - “there’s always a price”. What the price though is the real issue.
Heading to TRAFFIC tomorrow, may post a little less this upcoming week.
Have a great day!
Sahar
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