Comments on: The Importance Of Accurate Pricing, Part VI http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/ Wed, 17 Mar 2010 23:59:51 +0000 http://wordpress.org/?v=2.3.3 By: Lda http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12228 Lda Mon, 09 Mar 2009 23:56:43 +0000 http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12228 Sahar. Your reponse to Acro shows that either you are in denial, or that you just 'don't get it'. Perhaps a domainer will never 'get it' when it comes to hard core marketing skills, but we can hope. Those of us with longer memories can recall the late '90s when Great Domains, for all their shambolic approach to letting domainers set crazy 8 figure prices etc., did run VERY effective domain-list ads in the mainstream media with tags something like " Is your next billion dollar IPO in the list below...". They were the ones that sold Loans.com for $3M way back then. This makes me think that if ever the likes of Murdoch et. al. got into the domain selling/auction game, with their media access to 'end users' (for free), all before them, including Bido, would disappear. ----answer---- I guess you didn't get the memo. Times are a "little" different these days than 1999. I'm not here to convince anyone about end users sales. We love them, as much as anyone else. End users sales though are not liquidity sales, they do not happen at will. For every domain GD sold there were countless others they did not. What we're creating here is something that many need and want, and something even you may need at some point in time. It may not be for you today and that's ok. Liquidation is for some at some times, not for all at all times. Cheers Sahar Sahar. Your reponse to Acro shows that either you are in denial, or that you just ‘don’t get it’. Perhaps a domainer will never ‘get it’ when it comes to hard core marketing skills, but we can hope.

Those of us with longer memories can recall the late ’90s when Great Domains, for all their shambolic approach to letting domainers set crazy 8 figure prices etc., did run VERY effective domain-list ads in the mainstream media with tags something like ” Is your next billion dollar IPO in the list below…”. They were the ones that sold Loans.com for $3M way back then.

This makes me think that if ever the likes of Murdoch et. al. got into the domain selling/auction game, with their media access to ‘end users’ (for free), all before them, including Bido, would disappear.

—-answer—-

I guess you didn’t get the memo. Times are a “little” different these days than 1999. I’m not here to convince anyone about end users sales. We love them, as much as anyone else. End users sales though are not liquidity sales, they do not happen at will. For every domain GD sold there were countless others they did not. What we’re creating here is something that many need and want, and something even you may need at some point in time. It may not be for you today and that’s ok. Liquidation is for some at some times, not for all at all times.

Cheers

Sahar

]]> By: Acro http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12227 Acro Mon, 09 Mar 2009 21:07:24 +0000 http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12227 Sahar, the problem - the way I see it - is that when you only advertise your venue to domainers, your platform becomes just another "forum" populated and frequented by insiders. The key to large auction sales - e.g. toys.com - is publicity in venues and channels outside of the domainer industry. That's how you maximize a domain's potential. What I mean is, that Bido should strive to become a "Christie's" for domains so that it facilitates high-end auctions. ----answer---- Acro, We do advertise to end users. We have sales professionals on the phone as well as we run email marketing campaigns when we see the need. Some of our sales, such as EquityGrant.com or Dickinson.com were to end users. That said, end users cannot and should not be counted on when one needs to liquidate. If you read this series you will see our take on this. Our main goal is to create liquidity, something that doesn't exist in the domain space (for that matter, many other industries) right now. Cheers Sahar P.S. Christie's, while I have no data to support this, I believe majority of their sales are to industry professionals (traders, collectors). Sahar, the problem - the way I see it - is that when you only advertise your venue to domainers, your platform becomes just another “forum” populated and frequented by insiders. The key to large auction sales - e.g. toys.com - is publicity in venues and channels outside of the domainer industry. That’s how you maximize a domain’s potential. What I mean is, that Bido should strive to become a “Christie’s” for domains so that it facilitates high-end auctions.

—-answer—-

Acro,

We do advertise to end users. We have sales professionals on the phone as well as we run email marketing campaigns when we see the need. Some of our sales, such as EquityGrant.com or Dickinson.com were to end users. That said, end users cannot and should not be counted on when one needs to liquidate. If you read this series you will see our take on this. Our main goal is to create liquidity, something that doesn’t exist in the domain space (for that matter, many other industries) right now.

Cheers

Sahar

P.S.

Christie’s, while I have no data to support this, I believe majority of their sales are to industry professionals (traders, collectors).

]]> By: Acro http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12226 Acro Mon, 09 Mar 2009 19:13:00 +0000 http://www.conceptualist.com/2009/03/09/the-importance-of-accurate-pricing-part-vi/#comment-12226 Sahar, no activity means advertising to the wrong channels. Domainers are extremely concerned about their assets and are the first ones to zip their wallets up when the economy is flat. Bido needs to advertise in mainstream media unrelated to the domainer "circle of trust". Also, bigger and better names must be put on auction. Perhaps if you opened up the platform to quality names irrespective of the TLD there would be an increase in interest. However, I cannot stress enough how important it is to bring awareness to the Bido platform to the general public. ----answer---- While mainstream is important it is not the most important part when it comes to liquidation. You cannot count on end users to get it when you need them to get it, I wrote about it before. You can count on professionals traders though, if you price accurately. This story is the same in most if not all industries. Everyone loves end users, above retail sales. It isn't feasible nor realistic. The domain channel is no different here. To liquidate you need to welcome traders. If you can hold for that special end user, a vibrant auction house such as Bido may not be for you. Cheers Sahar Sahar, no activity means advertising to the wrong channels. Domainers are extremely concerned about their assets and are the first ones to zip their wallets up when the economy is flat. Bido needs to advertise in mainstream media unrelated to the domainer “circle of trust”. Also, bigger and better names must be put on auction. Perhaps if you opened up the platform to quality names irrespective of the TLD there would be an increase in interest. However, I cannot stress enough how important it is to bring awareness to the Bido platform to the general public.

—-answer—-

While mainstream is important it is not the most important part when it comes to liquidation. You cannot count on end users to get it when you need them to get it, I wrote about it before. You can count on professionals traders though, if you price accurately. This story is the same in most if not all industries. Everyone loves end users, above retail sales. It isn’t feasible nor realistic. The domain channel is no different here. To liquidate you need to welcome traders. If you can hold for that special end user, a vibrant auction house such as Bido may not be for you.

Cheers

Sahar

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