The Importance Of Accurate Pricing, Part V

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part I, part II, part III, part IV are here

You know that you have priced accurately when there’s a bidding war happening. Pricing accurately does not occur when one bid happens to buy at the reserve price. This isn’t an auction at all, it’s a sale. In most industries, in order to price accurately you need to attract the most likely group that will buy, that is, the professional traders. Attracting professional traders is usually more than simply stating the highest price one will go for. What you want to do is state a lower price, a price which will draw few of them to participate. Participation means attachment, interest. Yesterday at Bido we auctioned off the domain JuryLaw.com. Many Bido experts thought the domain makes no sense at all and will fail to sell for a good price. Starting the auction at 1$ and no reserve we were able to sell the domain for 128$. Looking back, more importantly, this auction attracted some 34 total bids. This domain on Snapnames or Namejet likely would not attract that kind of activity, for the mere fact the starting bids are in the high double digits range. Barrier of entry creates lack of interest, attachment from would-be bidders. The magic here happened because the low barrier set by the 1$ no reserve auction. High reserve, or high entry price to bid, would have blocked the excitement and resulted in a lower sale.

Accurate pricing is not a selling price. If you price inaccurately in auction, you either get one bidder or you get none. In either way, the auction house loses, either credibility, time/energy/money in relation to marketing, an actual sale, or all of the above. Efficiency comes from attracting bidders. Rarely bidders show up in order to pay retail or more.

So how do you price accurately? You research. You use message boards, price indexes, you ask professionals. Stuff you own, no one can tell you what to sell at what price, however we believe the auction house has a duty to bring accurately priced items to the right market at the right time, Bido maintains that philosophy and will continue regardless of what transpires in the industry (domain names at the moment) and will have the final say at what ends up in our auctions and what will not.

Have a great day,

Sahar

5 Responses to “The Importance Of Accurate Pricing, Part V”


  1. 1 Gustavo Volcan

    Sahar,

    I think you’re right.
    But that would be good if you could auction ccTLDS, I will tell you, I can’t understand. I work with domains here in Brazil since 2001, 2002… have made some millions of Euros and Dollars with parking last years… we here have a 250 million people portuguese speakers market from Brazil, portugal and other countries with premmium domains that hold thousands visitors per day and so far we can only make money using parking becouse for international investors they can only see markets in US, UK, Germany, some Spain. This is so non sense. I see guys paying hundred thousands of dollars for seccond class domains with 100, 200 visitors day while here with the same money you could buy the best domains here with thousands visitors a day and make huge money developing it, or just keeping it for future resale.

    I don’t know how to use assista.com (will check) but my question would be:
    Why some markets are so closed that they even lose lots of money for not interacting at all or integrating with other markets ?

    Best Regards,
    Gustavo

    —-answer—-

    Hi Gustavo,

    ccTLD’s, we will get to it at some point, likely sooner than you think. About markets, I think best is to learn from the folks who run 3000adaydomainer.com. Education takes time and cost money. These folks understand it and see their campaign as an integral part of their business. In order to extract the most value they must educate the marketplace. It sounds like you are making real money in your market. Have you thought of going that route?

    Cheers,

    Sahar

  2. 2 Gustavo Volcan

    Sahar,

    Great video! I believe these guys are for real. I myself have made more than 3000 a day working ONLY with the .com.br ccTLD.
    This is the video I wish I have made myself.
    Lack of awaraness is the big problem, that’s why once in a while I try to write something and post here and there, but I’m aware it’s not enough, we have to do more.
    I have been talking to sedo to start auctions with some of my domains.

    Hope soon people realize that many countries do not use .com as first option and that there are great generic domains in ccTLDs generating thousands of visitors a day each.

    Some domains you guys can see in my site:

    http://www.dominios.mercadodedominios.com.br/

    Best Regards,
    Gustavo

  3. 3 Jim

    3000adaydomainer to me is a classic pump and dump infomercial. He has bought some domains in cctld’s but not revealed who he is. We know his identity from another blog this week. But he does not reveal any domain names for analysis, how many he owns, are they generic or are they TM typos. If you look at the sample Sedo parking chart he himself provides in the video over the course of just 20 domains his earnings drop rapidly from $108.60 to $9 / domain. This to me is telling. My personal take is that he has a few great typo’s that are bringing in the bulk of the money.

    From my own experience, the very best generic domains in proper cctld’s, like the one’s he mentions, have very little traffic and make very poor parking returns. The exception would probably the better known adult terms in all those cctld’s but any traffic there was registered a long time ago. Where you can make money with cctld’s is typos of popular social websites like friendster or studivz etc or other popular trafficed sites.

    All pump and dumps schemes are the same. Do all the buying you can first without telling anyone. Then come out and make a huge claim and dump while everyone is buying into the hype. Let’s face it if 3000 a day domainer thought there was still great domains to be registered that would even make him a single $ a day he wouldn’t be telling you now.

    Generic word ccttld domains can be profitable but it is a long haul investment and the upside is in the selling or development of the domain not parking.

    As for making money with cctld parking try various typo’s of popular websites but you will find the bulk of the high traffic typos are gone long time ago.

  4. 4 Alan

    Sahar,

    good points. I think it was Berkens who said a few months back with reference to GoDaddy listing domains in auction with one bidder as “most active domains” - you need 2 bidders for an auction otherwise its a buy it now deal and comparables for domains sold to one bidder can not be used as comparable for domains in auction.

  5. 5 Gustavo Volcan Nunes

    Jim,

    There is a huge market in ccTLDs, I make great money only with the .com.br you don’t need to buy typos to get traffic, of course there are typos, but just like there are for .com but on the other hand just like for .com there is traffic for generics too. I own many words in portuguese .com.br domains with hundres and also some with thousands visitors a day… and they are pure generic, not typos, TMs and also not adult… domains like gold, music, radio, fm, gold, Real State but in native language of the ccTLD. Lots of traffic, make great money. I can tell. A domain like jogos.com.br (games) in Brazil will have 5 or 8K visitors a day and make 4K month parked. Can you say ccTLDs are bad investment? No way!

    What happens with ccTLD is that they are not easy to work with when you want to make huge money, while most words in .com have traffic in ccTLDs not all words will have traffic at all becouse the markets are smaller. But anyway thousands of domains have good traffic in many ccTLDs.

    Also you should only invest in countries like Brazil that use their own ccTLD instead of the .com as this is guarantee of traffic. If the country do not use its own ccTLD then there’s no point in buying.

    Truth is that work with ccTLD can make you great or huge money but it’s not easy work, but if you are ready to do the hard work you can have great results… Also if you have money to make offers to third part owners you can create a great portofolio with same traffic and quality of a .com portofolio but for just a fraction of the price of a .com as in ccTLDs domains are cheaper. I have had some great 7 digit offers for my .com.br portofolio last couple years and did not sell, keep making money with parking.

    Regards,
    Gustavo

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