Via Tech Daily Dose:
Recovery.gov, a new Web site that President Barack Obama has said will enable the public to monitor how effectively the U.S. government spends and distributes the $800-plus billion stimulus package, is ready to go live, an Obama transition team member and former director of the White House Office of Administration said Thursday
It started with Change.Gov (story here), now Recovery.Gov, seems to be that the new administration recognizes the power of generic/descriptive domain names to convey a message.
In the long run if this naming trend continues by the U.S government it has the power to effect commerce, top brands.
Have a great day,
Sahar
Is it generic, descriptive domain names or is it the fact that it has a .gov and that on this space there are good domain names?
There is an interesting article on WebTrafficConsultants.com that shows the search engine marketing and history/mistakes of the domain purchases by the new administration.
By purchasing the new domain names they are making a brutal mistake. They should have covered buying the .com versions also since they are get blasted by misdirected traffic.
Change.gov -> Whitehouse.gov -> Recovery.gov