Only once was domain names mentioned in a 2 minute part of a lecture. With such an important topic it is funny how it is often disregarded.

While living in Germany, I just developed a site on BüroKaffeeService.com which means OfficeCoffeeService in english. I had to also buy the .de cc TLD’s which where a nice bit of money for me.

Now owning the relavant extentions it can be used for all German speaking country’s like Switzerland, Austria and Germany.

When I offerd it to one of the most largest coffee service company’s here in Germany, i didnt even name a price. I just asked what it would be worth to them? The Answer was not even worth mentioning, even explaning why this name with all the cc Tlds would be a good investment there was no reaction. I mean it doesnt get better, generic, no explaning, a business.

There are aprox 1,2 million businesses which use a coffee office service just in Germany that is, not counting Austria and Switzerland.

The end of the story is, if they dont want to buy, develope and let them pay for each contact they get over the site.

Now, that it generates 2-3 business contacts per week which i send to them, lets see what the offer might be in 12 months from now after having to pay for each contact (lead) they recieve?

Like i mentioned at the beginning. It all comes down to the lack of education, not learning and listening! Its a costly and expensive mistake for so called management and Marketing pro’s.

PS: Great Blog Sahar

I’ll bet that she won’t be employed nor will the company that employed her still be around. Aside from the traffic/sales lost, you can bet this domain name will fall into a competitors hands that will use this traffic and sales to remove competition.

Many businesses confused what the difference between and website and a domain name are. Mike should have specified earlier that multiple domain names can be pointed to one website.

It is my strong belief that over time the Internet will become an monopoly and that domain name consolidation in fields such as this one will be inevitable. Letting small or big domain names fall into the hands of competition can be very detrimental to any company.

That is what I call text book knowledge people with NO common sense (thick as a brick).

I think this is more common that what people online believe, An enduser sale is the hardest sale to ever close. Often they dont understand why a keyword domain name would bring them more traffic! They dont have clue about Direct naivigation - I think we all need to help educate people we know and hopefully that shall filter through at work and maybe eventually an IT manager shall here about this and say “Wait A Minute, if I own Computer.com for my wholesale computer business people are going to come to my site looking for Computers & I dont need to spend a fortune on Adwords Campain”

Well time shall tell the internet has changed so much over the past few years and I think that one day maybe more people shall understand.

Here is a link that I send to Endusers to let them see other companies that use Keyword domains - I think everyone should include this when trying to sell there names if a lesson needs to be learned.

http://www.genericdomainnames.com/info/Generic-Domain-Name-Ownership/i=9

Another great post Sahar, keep them comming!

Regards,

Robbie