Comments on: If A business’ Brand Is Its Greatest Asset, What Is The Value Of a Generic/Descriptive/Common Domain Name That Is Perceived By Consumers And Business Partners As Someone’s Brand? http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/ Thu, 18 Mar 2010 07:08:50 +0000 http://wordpress.org/?v=2.3.3 By: Ari Shohat http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10245 Ari Shohat Mon, 04 Aug 2008 18:34:20 +0000 http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10245 Ay yes, so true. My favorite so far was getting a request for 100,000 lipstick orders! Ay yes, so true. My favorite so far was getting a request for 100,000 lipstick orders!

]]> By: Kelly Lieberman http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10211 Kelly Lieberman Sun, 03 Aug 2008 21:05:48 +0000 http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10211 So true. The logical conclusion is to own the generic term if available and affordable. Your next move would be to acquire keyword search terms that your market might be using to find you. For example, if you can't get your hands on the generic you need, you might want to try a flowchart approach to domaining: Games.com ActionGames.com 3dActionGames.com KidsGames.com 3dKidsGame.com VirtualGame.com 3dVirtualGame.com SportsGame.com 3dSportsGame.com PuzzleGame.com 3dPuzzlegame.com etc.... You can apply this to any business, and just work on owning the keyword search terms in your specific business niche.. Obviously not as great as owning Games.com, but certainly affordable and effective for a smaller business. So true.
The logical conclusion is to own the generic term if available and affordable. Your next move would be to acquire keyword search terms that your market might be using to find you.
For example, if you can’t get your hands on the generic you need, you might want to try a flowchart approach to domaining:

Games.com
ActionGames.com
3dActionGames.com
KidsGames.com
3dKidsGame.com
VirtualGame.com
3dVirtualGame.com
SportsGame.com
3dSportsGame.com
PuzzleGame.com
3dPuzzlegame.com etc….

You can apply this to any business, and just work on owning the keyword search terms in your specific business niche.. Obviously not as great as owning Games.com, but certainly affordable and effective for a smaller business.

]]> By: Damir http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10207 Damir Sun, 03 Aug 2008 18:35:09 +0000 http://www.conceptualist.com/2008/08/03/if-a-business-brand-is-its-greatest-asset-what-is-the-value-of-a-genericdescriptiveprotectable-domain-name-that-perceived-as-someones-brand/#comment-10207 Nice post you have there Sahar. “If A business’ Brand Is Its Greatest Asset, What Is The Value Of a Generic/Descriptive/Common Domain Name That Is Perceived By Consumers And Business Partners As Someone’s Brand?” The $$ value of a Generic/Descriptive/Common Domain Name is great (BIG $$) to priceless (depends if the owner wants to sell the domain name). Nice post you have there Sahar.

“If A business’ Brand Is Its Greatest Asset, What Is The Value Of a Generic/Descriptive/Common Domain Name That Is Perceived By Consumers And Business Partners As Someone’s Brand?”

The $$ value of a Generic/Descriptive/Common Domain Name is great (BIG $$) to priceless (depends if the owner wants to sell the domain name).

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