…The advantage of Domain Clouds for domain portfolio owners is that very often the very nature of their domain name is what gives them their relevancy. Users end up at the site because they type a specific phrase into their browser bar, such as “healthaccess.com,” because they are looking for “access to health information” or because they are taken to that site as a result of performing a search on a search engine and the site being displayed in the results of that search.
Domains have tremendous value beyond the way most portfolio owners monetize them today, which is pay per click. As Madison Avenue continues to see the value of advertising online versus offline and as more users spend more hours on the Internet versus reading newspapers, watching TV, etc… (see the article “New York Times’ Profit, Ads Decline” by Russell Adams in the Wall Street Journal, Thursday July 24, 2008) the demand for relevant Internet advertising Real Estate will grow and therefore the demand for space on relevant Domain Clouds will grow as well. That demand will come from ad networks, agencies, clients themselves and more. The eyeballs that quality direct navigation domains can provide will have significantly more value in the future than they do today. You can see it happening already with the development of ad networks like Martha’s Circle, Glam, and more. These networks are nothing more than collections of domains that are similar in content and nature. So categorize your domains and develop your category leaders, because the value they have today is nothing compared to what they will be worth in the future.
Not that I agree with all that is said here however it is a good read exploring further the relationships of ad networks, Madison Avenue, and domain portfolio owners.
Enjoy,
Sahar
Sahar,
Maybe you can think of a better term than “title domains”, but I not only started categorizing and networking my similar domains together - I also created “Title Domains” for my networks. I thought that this might facilitate a potential sale by having a network heading to advertise all the domains under.
For example, I have created networks in 3dWorldNetwork and AffiliateWorldnetworks so far but I have registered 3dGamesWorldNetwork,DomainWorldNetwork, GamblingWorldNetwork and VirtualWorldNetworks to consolidate categories that I am holding a multitude of domains.
I had a very inexpensive logo created for the two that are finished and when I have a little bit more time I will work on the others. What I like is that when someone clicks on any 3d site within my network they see a list of more of my 3d domains and usually hop around quite a bit until they find some ad that takes them away. Hopefully they bookmarked the site…
I’m working on the same ideas as Kelly Lieberman mentioned. If I ever get this whole operation finished I want several domains under each of several more “heading domains”. That should let people who hit a site drill down within my sites to possibly find what they are looking for.
I also own two banner exchanges and several sites that carry a few links to some other of my otherwise unrelated sites. I think this should give me a boost up when selling ad space as I can package an ad campaign across several sites and both banner exchanges.
What helps me some in this is I’ve learned a little about most subjects over the years (I’m 56 this year) and have a wide interest in many subjects. What hinders is a lack of time, investment capital, and creating content. But I drive a lot so I carry a camera in the truck, a notebook and I have a lot of “windshield time” to think up ideas.
Hi Sahar,
You beat me to the punch on this story, which i read late thursday night and found it extremely important. It’s exciting, because it shows that ad agencies, branding companies and marketing teams are finally “realizing” they really don’t know crap about the domain industry and they know it’s time they got started.
Kelly, thanks for pushing that word “Title Domains”. I thought forward on using domains as marketing tools and the way it would eventually end up being networked together under some “title domains”. So I bought the domain in 1999.
There are some surprising and wonderful things coming to soon to the domain industry. New ideas, new options and great results for relevant domain owners. Moreover, the Fortune 1000 crowd will be chasing us like lost travelers after a water truck on the Sahara Desert.
I love this business!
Can’t wait.
Whoops. I have been waiting. So, I guess I’ll wait longer.