The following is a research method we have been doing since early 2000, follow the money. What I mean by that is your first step, instead of go on a gut instinct or follow trends, would be to identify expensive keywords on search engines, keywords such as “conference calling companies” ($51.66), “purchase structured settlements” ($51.48), “home owner secured loan” ($50.36), etc.
Based on this sort of information you can then research related keywords, explore trends, target new registrations, and shop for domains in the various auction houses.
While traffic for most of these keywords may be scarce each targeted visitor is worth far more than many visitors to weaker industries. By starting your path with financial data you are increasing your chances at ROI.
Happy domaining!
Sahar
Great info Sahar.
You are SPOT ON - Follow the MONEY
Many more domain name developers which place ads on their website should be reading your post.
The question is, if you owned ConferenceCallingCompanies.com and one visitor typed it in and clicked on an ad, would you make $51.66.
The answer is NO. My guess is that google will pay the parking provider MAYBE $3 and MAYBE you’ll get $1.25.
Am I wrong?
—-answer—-
You can test the share you get quite easily.
1. Set up Google/yahoo account and buy top placement on your desired keywords.
2. Register a related domain and make sure it gets no type-in traffic meaning, if it gets a visitor, it is you.
3. Once the domain is optimized to your keyword (or as you use the search box to find your paid listing), perform a click on your own listing.
4. See what share you get from your parking company for the click.
While it won’t answer what share the parking company gives you it will answer what share you get from the upstream provider.
Cheers
Sahar
@Sahar
To be clear, you are suggesting to do this with parking companies not with google adsense, right? Because if you tried this with adsense, today, you would make no money and have your adsense account banned.
- Richard
I see what you’re saying there. My question is if you uncover several names do you then take just the top ones you see as the best possible? Are you looking for a certain ROI on any domain you pick?
Do you look at the whole group figuring most of those should return a small profit while a few will perform well? Or do you have a formula to determine what to discard.
Do you ever purchase a name just because you like it even though the numbers say no? Do you keep it even then cause you like it? I imagine you have a few like that but I’d like to hear your answer and thoughts on the subject.
I have a lot of domains that perform poorly but I see a potential there when I get them developed that makes them desirable to me.
—-answer—-
We don’t buy as many these days but when we used to we were converting money, not domains. We would look at a certain amount of money invested and get return on it. What does it mean? It means we could afford to lose on many domains while still meeting our objectives.
Cheers
Sahar
great article thanks.