How Do You Quantify Traffic East?

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(Speed networking at Traffic East. Source: DNJournal)

Got back home from Traffic East yesterday right before the auction, was exhausted. Traffic East had much less attendees from previous shows. While I don’t know the number my guess would be around 150-180, half of those would be companies in the business and the other half domainers.

The first evening I was somewhat disappointed at the turnaround, was thinking to myself would be nice to have more. When I left I felt the same. However, before coming to TRAFFIC East we had a number of objectives to achieve and at the end of the conference majority of those were achieved, from talking to existing partners, looking at opportunities, presenting opportunities, meeting new faces at the Speed Networking event, and various meetings.

At the end of the day for the professional domainer who attend most shows it is not about quantifying each show but quantifying the whole. In many cases we cannot see the results of one show during the show, or a day after the show, but after few shows you see the pattern where meetings during the shows helped close deals, that attending those shows were the main factor to making things happen.

While some may look at things differently from a personal perspective and from a business perspective (ROI, initiatives we had) Traffic was yet another winner.

To read more about Traffic East auction results and read various opinions/thoughts, see Michael Berkens’ The Domains.

Have a great Memorial Day Weekend!

Sahar

3 Responses to “How Do You Quantify Traffic East?”


  1. 1 Acroplex

    Sahar, it was great meeting you. As a first-timer at TRAFFIC I possess a bit more excitement than those of you who are regulars. I found TRAFFIC to be a great networking event and an opportunity to learn from the “elders” and to pick the brains of the younger generation :)

    —-answer—-

    Great meeting you as well. Good to hear you found the good in TRAFFIC. I hardly ever see people disappointed after attending. Those who write off a given show as weak afterwards are usually those who did not attend to begin with.

    Cheers

    Sahar

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