Domain Bits: Don’t Drink The “Develop Your Domains” Kool-Aid

The biggest theme in the domainersphere
in the last few days has been about development of domains. Many people
are saying that this is the way forward for domainers and the best way
to profit from domains. Elliot talks about his ideal portfolio.
If you look at the direction he is heading in, he is basically selling
off his portfolio of domains and working toward having a few successful
developed websites. Lord Brar talks about how he makes money from domains
- essentially he develops them before reselling. Over and over we hear
about how “pure” domaining is dying, and domainers need to hop on the
development bandwagon.

All of this is somewhat ironic to me, as I’ve come into domaining from an SEO background. As Peter
would say, I’m an SEOmainer. So, I’m moving in the opposite direction
that everyone is recommending - I’m doing less developing, and more
pure domaining.

I’ve got nothing against development and indeed, I continue to
develop websites. However, I think the problem with the recommendations
I see is that most domainers underestimate the amount of time, money
and energy that goes into developing a successful site. It’s actually
quite incredibly large. It’s also important to recognize that
developing a site is actually fairly trivial in the scheme of things;
what’s difficult about making a website successful is marketing, and
marketing is a relentless, demanding, and never ending task.

Source: Domain Bits

2 Responses to “Domain Bits: Don’t Drink The “Develop Your Domains” Kool-Aid”


  1. 1 Lord Brar

    Sahar — this is the comment I just posted on Domain Bits. I thought I’d leave it here too for reference of your readers.

    ————————————————-

    Yes, I agree with you that development takes a bit of effort. But the way to that and to scale-up the strategy is to outsource as much as you can — while making sure that you minimize the costs involved.

    One of the first posts which I have made as a follow-up is 6 Ways Not to Go Broke Developing Domains - Lessons That I Have Learnt the Hard Way.

    As I confessed in the article, I was initially forced into the strategy because of what I had on my plate — too many domains which people were not buying. So what started as a way to cut my losses turned into a nice revenue stream. The ROI was high-enough to keep me going.

    You also have to remember that most premium domains and traffic domains are pretty expensive and out of the reach of a new-domainer who may not have enough funds to support the investment.

    Remember the old saying - “Money Makes Money”? If you don’t have enough money to get into premium domains, this strategy is a good one to boot-strap your way up and get a taste and experience of domaining industry.

    The money that you make from these flips can be reinvested in whatever way you can maximize your revenue — which could be re-investing in other sites that you can flip OR premium and traffic domains.

    It is all about finding what works best for you.

    —————————————————————-

    All the best and keep up the good work on your blog and at RMG.

  1. 1 Domaining Tips » My Response to Jeff and Sahar!

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On Average, How Many Domains Do You Sell A Year?

  • 0-19 (65%, 11 Votes)
  • 20-49 (18%, 3 Votes)
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  • 100-499 (6%, 1 Votes)
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