Masterful Marketing: Domain Names = Business Asset

I recently had the pleasure of wrestling a new client’s domain name
and web site from their current developer. It is not a pleasant
experience but when you ask the developer to make changes and nine
weeks later they haven’t even returned a phone call, something has to
be done.

But even more disconcerting is when I find out that the domain name is registered under the web developer’s name.

Your domain name is a business asset. To have anyone else hold that
name in their possession is a disaster waiting to happen. But many
business owners don’t realize the value of those domain names. Keep in
mind that if I wanted to buy your business sometime in the future, one
of the assets I want is your domain name.

Source: Masterful marketing

3 Responses to “Masterful Marketing: Domain Names = Business Asset”


  1. 1 Alan Dunn

    We have seen this happen so many times.

    Note to business owners: Would you give your real estate agent the deed to your property and assume they will just hand it back at the end of the day. A domain name is no different.

    But some will have to learn thier lesson - as it’s human nature.

  2. 2 Bob DeCecco

    What a disgrace…the word “theif” come to mind…

  1. 1 Links Domineros - 16

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On Average, How Many Domains Do You Sell A Year?

  • 0-19 (65%, 11 Votes)
  • 20-49 (18%, 3 Votes)
  • 500 or more (6%, 1 Votes)
  • 100-499 (6%, 1 Votes)
  • 50-99 (6%, 1 Votes)

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