I think one of the key items that you mentioned was in your second to last paragraph.

“For example, if our visitor searches for Miami funeral homes and clicks on our ad, he should land at exactly the right place on our site, not at the home page. The majority of visitors simply will not work their way from the home page to the relevant page and attempt for conversion will fail.”

So many websites that I go to make you jump through so many hoops that it is hard to find what you are actually looking for. I probably have a few sites that are the same way! But I think it is important that domainers not just throw together some craptacular site and expect people to click on the appropriate links.

The design and flow of the site are often overlooked in favor of placing more ads or SEO content or what not. sometimes going back to the basics is best.

Thanks for the great article. Can’t wait to hear more from you in the future.