Rick Latona: It’s Hard To Sell Something Nobody Wants to Buy

Quoted from Wikipedia, “In economics, supply and demand describe
market relations between prospective sellers and buyers of a good.”?
This often used financial model name is a powerful thing indeed.

What is it that makes a domain sell and how do we set the price?
With my new role in the domain market place, I think about these
questions more often than not.

Sometimes I send out one of my Daily Emails and I’ll get 10 takers
on the same domain. Naturally, I stay true to the cause and sell it to
the first person that replied, at the price I put in my email.

Other times I put a name out there and nobody wants it. So, I lower
the price. Then I lower it again. Then again. Again. It still doesn’t
sell. Why? Is it because Aquaphobia.com isn’t worth 2800 dollars or
just because nobody on my mailing list wants the name. I have to think
it is because no one wants to buy it. There is no demand for it.

Source: Rick Latona

1 Response to “Rick Latona: It’s Hard To Sell Something Nobody Wants to Buy”


  1. 1 Andy

    “I have to think it is because no one wants to buy it. There is no demand for it.”

    I don’t agree with that statement. There is no demand for it at $2800. There seems to be a disconnect between Rick and the people on the list in terms of the domain’s value. If he were to offer it for $8.95, would there still be no takers?

    Rick has every right to place whatever price he sees fit on his domains to make a healthy ROI, but currently that price appears to be above the ceiling that others see as necessary to make THEIR healthy ROI.

    There’s only so many times a domain can be traded around between domainers with everyone making a profit before someone gets left with a seemingly overpriced asset.

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