Comments on: URL Navigation Better Than Paid Listings, Organic Results http://www.conceptualist.com/2008/03/10/url-navigation-better-then-paid-listings-organic-results/ Fri, 30 Jul 2010 07:30:26 +0000 http://wordpress.org/?v=2.3.3 By: NY-Times: 1 Type-In Besucher ist US$5.69 wert - Consultdomain.de - das Domainforum http://www.conceptualist.com/2008/03/10/url-navigation-better-then-paid-listings-organic-results/#comment-6168 NY-Times: 1 Type-In Besucher ist US$5.69 wert - Consultdomain.de - das Domainforum Tue, 11 Mar 2008 02:54:12 +0000 http://www.conceptualist.com/2008/03/10/url-navigation-better-then-paid-listings-organic-results/#comment-6168 [...] diesem Sinne zitiere ich mal Sahar's Post... er schreibt nämlich über dieselbe Studie: URL Navigation Better Than Paid Listings, Organic Results at Conceptualist.com, By Sahar Sarid [...] […] diesem Sinne zitiere ich mal Sahar’s Post… er schreibt nämlich über dieselbe Studie: URL Navigation Better Than Paid Listings, Organic Results at Conceptualist.com, By Sahar Sarid […]

]]> By: Brad http://www.conceptualist.com/2008/03/10/url-navigation-better-then-paid-listings-organic-results/#comment-6154 Brad Mon, 10 Mar 2008 16:37:45 +0000 http://www.conceptualist.com/2008/03/10/url-navigation-better-then-paid-listings-organic-results/#comment-6154 Excellent analysis of the direct-nav data, Sahar. I think it's also important to point out some gaps in the Engine Ready study itself. In particular, there is a bit of a sample selection problem in this data-set: they are comparing all organic traffic relative to all paid/PPC traffic, which are not comparable sets. In particular, PPC ads are tailored at the designation URL level to send you to the (believed) right page, whereas organic links rely upon the search engine to select the proper landing page based on query. Also, you have to consider PPC versus organic listing density. In most cases there will be 7 organic clicks for every 1 paid click - but, again, this is contingent upon the quality of a given site's SEO versus SEM efforts. Additionally, since PPC is "money out of pocket" SEM-firms focus on conversion whereas less attention is paid to optimizing meta description for conversions. Overall, this is an interesting study but doesn't really answer the questions it set out to evaluate. Excellent analysis of the direct-nav data, Sahar. I think it’s also important to point out some gaps in the Engine Ready study itself.

In particular, there is a bit of a sample selection problem in this data-set: they are comparing all organic traffic relative to all paid/PPC traffic, which are not comparable sets. In particular, PPC ads are tailored at the designation URL level to send you to the (believed) right page, whereas organic links rely upon the search engine to select the proper landing page based on query. Also, you have to consider PPC versus organic listing density. In most cases there will be 7 organic clicks for every 1 paid click - but, again, this is contingent upon the quality of a given site’s SEO versus SEM efforts. Additionally, since PPC is “money out of pocket” SEM-firms focus on conversion whereas less attention is paid to optimizing meta description for conversions.

Overall, this is an interesting study but doesn’t really answer the questions it set out to evaluate.

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