URL Related Traffic Leakage And Mining Opportunities Explored

Few months ago I wrote about a number of domain mining techniques. The subject is a lifelong fascination of mine (since I’ve gotten in the domain business) with no shortage of material in sight. If you’re a website owner the following will explore possible ways of which may result in you losing traffic to various URL’s. If you are a domain owner the following may serve as mining opportunities - finding variation of domain names to gain traffic.

Either way, hope you find it useful and looking forward to reading your comments on the subject.

Cheers

Sahar

Letter dropping
Description: Take one letter off the original domain.

Original: Domain.com
Typos: domain.com, dmain.com, doain.com, etc

QWERTY Typos
Description: Each letter on the QWERTY keyboard is surrounded by other keys, letters. In many instances we press on keys next to the one we originally intended to.

Original: Domain.com
Typos: Dlmain.com, Dimain.com, Dpmain.com, etc

English/American spelling
Description: Some words are written differently between American and English languages. Example below.

Original keyword: “Color”
American spelling with extension: Color.com
English Speliing: with extension Colour.com

Extension typos
Description: Dropping or mixing letters of the URL extension. A famous case is the Cameroon’s .CM case.

Original: Domain.com
Typos: Domain.Cm, Domain.Co, Domain.Om

Dyslexia
Description: Since Dyslexia is related to the written language/spelling, it is directly related to typing in keywords in the URL bar.

Original: Original.com
Typo: Origunsl.com

Jumble Visual
Description: Mixing letters, usually the result of fast typing or bad habits.

Original: Domain.com
Typos: Dmoain.com, Doamin.com, Domian.com, etc

Associations/Similar words
Description: This is a huge traffic leakage issue, possibly the biggest of them all. Many people who wants to reach a brand name, for example SmithMemorial.com, will actually type SmithFuneralHomes.com or FuneralHomes.com, because they remember the association rather then the brand name (Volume/Value issue). This goes all day long across the web and is responsible for many millions of traffic leakage a day. This is also one of the most important reasons why ownership of generic domains, in addition to your brand name, is a smart and sound proposition.

Original: GreatDomainNames.com
Variation: BestDomainNames.com, GreatDomains.com, BestDomains.com, GreatNames.com, etc.

Extensions
Description: Simply put, some will check other extensions using your brand name to try to reach you.

Original: Domain.com
Variation: Domain.net

Mixed words
Description: Related to associations point above, some will remember your keywords but will mix them up, resulting in losing traffic.

Original: DogTraining.com
Variation: TrainingDog.com

Generic Thinking
Description: see related post here.

Original: GreatFood.com
Variation: Food.com

Missing Dot Syndrome
Description: Users forget the dot after WWW resulting in them visiting a completely different URL.

My friend Jessica Bookstaff says:

People mistakenly miss the dot as in wwwdomain.com. When you type that into your browser, the browser of course thinks you want www.wwwdomain.com - an entirely different url…

3 Responses to “URL Related Traffic Leakage And Mining Opportunities Explored”


  1. 1 Jorge T.

    “Dyslexia
    Description: Since Dyslexia is related to the written language/spelling, it is directly related to typing in keywords in the URL bar.

    Original: Original.com
    Typo: Origunsl.com”

    I believe dyslexia would be a better way of describing what you called ‘jumble visual’ But it could also describe mistakes such as ‘eday.com’ instead of ‘ebay.com’ and saw.com instead of was.com

    Regarding the wwwdomain.com typo, I remember the WWWLdomain craze, which I lost some cash on. I can’t remember the exact domains I tried, but it was at the beginning of my domaining ‘career’, so I was ignorant of copyright laws and shamelessly went after big giants (I think I ended up with amazon.com (wwwlamazon.com) ) The only traffic I got was minimal and was probably just from other domainers.

    The wwwdomain typo has a little better chance of working, since people like my wife refuse to accept that you don’t have to type www anymore, so it still gets used a lot.

    “English Speliing: with extension Colour.com”

    Nice typo :)

    Take care,
    Jorge T.
    aka RegFee

  2. 2 Jeff B

    “Dyslexia
    Description: Since Dyslexia is related to the written language/spelling, it is directly related to typing in keywords in the URL bar.

    Original: Original.com
    Typo: Origunsl.com”?

    It’s called Keyboard Dyslexia.

    Jeff B.

  3. 3 sgbuyers

    I got this problem as well, for those not trained in keyboard typing skills, i tend to misfire/mistype. LOL.

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