In case you haven’t been told there is a “new”? domain name extension
out there called .mobi for “mobile”?. I put new in parentheses because
it has been available for use since 2006 and has yet to catch on.
Today, I and Mark Barrera noticed an article in a magazine extolling
the virutes of .mobi domains and we both met it with a yawn, here’s why.The entire point of a .mobi domain was for what would amount to
“sister sites”? for companies to have a “mobile version”? of their
websites. Sites that would be optimized in size, shape, form and
function to appear properly on mobile phones and other devices. The
concept was developed because many sites look really jacked up on early
smart phones like my Blackberry that I refuse to upgrade, for instance.
Then last year something happened that made this all pointless. One
word - iPhone!If you have used an iPhone you know that the internet on the iPhone
looks, acts and is just about as close to the regular PC/Mac based
internet as a phone could ever be. With the iPhone, no one needs a
“mobile”? only website. They only need a regular website which most
companies already have. The iPhone effectively kills the entire purpose
of the .mobi domain. “Wait”?, I hear you saying at the screen in front
of you, “not everyone has an iPhone or will”? you continue. Well, I
agree but it simply does not matter. You see the iPhone took on such
dominance that every other phone maker is out now building their own
truly smart phones and phones are going to get smarter, not dumber.
Source: Business In Dallas
I said it before - the .mobi craze is fueled by registrars who makes tons of money of it.
if you can buy a few great .mobi names for 5-6 figures and create a buz, you will sell millions of them.
do the math…
.Mobi bashing a week before the TRAFFIC auction. Coincidence?
Shar please let me be a pain and repeat AGAIN the same:
Today there is NO advantages in running a .mobi version of your site to reach the mobile audience. It’s really the inverse!
.mobi will ONLY make sense and will ONLY land off when Google/Yahoo/MSN will give BETTER rankings to these domains when searching from a mobile device.
hey look, the new iphone commercial advertised nationally on network and cable TV…. oooooo neato and they show a .mobi site for one of their examples…
http://www.apple.com/iphone/ads/ad18
but but but wait a minute… i thought there was no need (or desire) for mobile optimized websites on the Jesus Phone.
DAMN YOU STEVE JOBS!!!!
DAMNNNNNNNN YOUUUUU!