An online auction for the Internet domain name montana.com ended Monday with a bid of more than $300,000.
At that price, however, it was no deal.
“For us, the eBay auction was a chance to see what it’s worth in that setting, and the price did not meet our expectations,”? said Kevin Amazon, director of sales and marketing for site owner Blackfoot Telecommunications Group in Missoula. “So we’re going to retain the site and we’ll be looking at building a model for it that works for everyone.”?
The rights to montana.com went up for auction on eBay a week ago. By Monday morning, the domain name had drawn 31 bids, including the last one at $310,100. As noted on the eBay site, the seller’s reserve price had not been met. That means the seller can accept the highest bid, but doesn’t have to.
Amazon wouldn’t specify Blackfoot’s price, but said the bid was “quite a bit lower”? than the company believes the site’s value to be.
“We believe the name is pretty valuable and that the auction didn’t really value the site fairly, which is fine,”? Amazon said. “For us, it’s really about doing due diligence as we set a value and try to make the site a workable site.”?
Source: Missoulian
More on Montana.com from Michael Berken’s The Domains.
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