What occurs when a paradigm and its most ardent supporters are addicted to the paradigm to the point where they lose the realization that they are even in a paradigm at all? Ardent paradigm supporters have equated paradigm survival with their own personal survival, and will manipulate and control a society in order to prevent any social or cultural advancement out of the existing paradigm, ignoring or suppressing public knowledge of anomalies, equating perception of anomalies to “personal abnormality” in order to intimidate populations to remain within the status quo control paradigm. Addiction to a paradigm results in either paradigm death or death of those who maintain the paradigm.
While playing with ASSISTA, visiting a number of pages, I came across the above quote. I believe The words here describe exactly the current Search industry, where Search is taken for granted, where nothing else exist. Couple of years ago I couldn’t believe my eyes when I read in some reputable publications that “Search is solved!”. It became to me even more clear we’re in a Paradigm Addiction mode when Microsoft, a company with some of the smartest developers on earth, believe the only way to move forward against Google is to buy Yahoo, a technology dinosaur.
What happened to innovation? What happened to thinking of Search in different ways? Is today’s Search satisfactory? Can search results be personalized? Can search results be better organized? How can Geo targeting help you further find relevant information? What about what you searched for five minutes ago, is it of the same importance of information you worked with five years ago, and should that information be part of the equation in present search activity? How about Global results, live translations of relevant material? And cycles? Can search take sales cycle in consideration when searching for a product? The list of questions go on and there’s no doubt I don’t know all, never will. What I do know though, when everyone accepts the status que, opportunities arise.
An example of a paradigm shift during today’s paradigm addiction is Wikipedia. In an age of algorithm and control Wikipedia defied the odds by doing the exact opposite, and winning.
Why is this important? I would like to encourage others to think of what else is possible. There’s no doubt in my mind future Search is not anything close to today’s Search. As Search is the biggest game in town today, solving these issues, even a small part in the whole equation, can change the world for the better. And wouldn’t you want to be a part of that? I know I would.
Have a great day!
Sahar
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