Over the years, on Rick’s private forum, Rick analyzes season’s traffic, revenue numbers. Glad to see this info finally shared with the world.
Via Rick’s blog:
This post was 12 years in the making. 1996 was my first Christmas online in which I had an online business earning significant revenue. From 1996 to 2006 Christmas Day was the single slowest day of the year. It wasn’t even close. Earnings and traffic down as much as 75%. I would be lucky to earn one SLOW days take on Christmas Eve and Christmas Day combined. Well 2007 is much different. Christmas Day traffic was down by about 20% and earnings were better than TEN other days in the month of December. This is simply amazing and LONG overdue. It means surfers are surfing and retailers are selling things. Did advertisers finally figure out that with every store closed in the real world that people will shop online and many of the gifts are cash or gift cards that are burning a hole in people’s pockets? That online is the ONLY game in town on Christmas Day no matter where in the world you are?
Click link above to read the rest of this revealing article. Another person who tend to look into seasonal traffic patterns is Frank Schilling however, Frank is on vacation although I hope he will write about it more when he gets back.
Not in my industry. We were dead as can be this Christmas - just like last year.