(Above: Brendon Sinclair, SitePoint Tribune)
Via SitePoint Tribune:
Editor’s Perspective: The Unusual Benefits of Innovation
Sahar Sarid, owner of the blog Conceptualist.com, posted a logo contest in the SitePoint Contests last week with a prize value of $2,500.
But here’s the thing — he’s not really buying a logo. He’s buying a story. Sahar says so himself:
“Each logo must include a description of how you came up with it, what went through your mind when designing it. I want a story to go with it. I want to understand the small elements that make it powerful…”
By offering $2,500 for a logo, Sahar’s created a story about the contest itself, and generated a buzz that attracts far more than the usual number of submissions.
He’s also creating a story for the future of the logo: “This is the logo I paid $2,500 for in SitePoint Contests.” And of course, Sahar has attracted a ton of SitePoint members to his web site.
What fantastic value Sahar’s getting for his money. And you thought it was just a logo contest!
I’m not saying that Sahar has anything other than a logo design in mind. What I am saying is that the approach we take to achieving our goals can generate significant benefits — that may be unusual or unexpected — for us.
I must say the contest is a blast, none of it was planned in advance, things just happened. The contest brought the best of so many people. what started as a simple design contest became to be an internal quest for so many participating artists, and myself. I want to thank two artists in the contests that made it an experience I will never forget, Leahzero and Symbolic. Both are not just amazing artists but warm kind hearted individuals. I have no doubt both will make it to the top at whatever they put your minds to.
There were too many other great artists to start listing here one by one. If you want a look at current works click here. Be sure to click on works to read the stories behind them both those “in consideration” and many that aren’t.
Have a great weekend!
Sahar
It may be my imagination, but I think Sitepoint got a spike in the number of contests on offer somewhere about the halfway mark of the Conceptualist logo contest - somewhere in the neighborhood of 20% ?
—-answer—-
I wouldn’t know. I do know a friend put a contest up after seeing mine.
Cheers
Sahar