Or either one of these domains..
Seniors.com, Tandberg.com, Tandberg.com, Invention.com, AZ.com, Greenhouse.com, Cowboys.com, Supplies.com, Resume.com ?
(source: DNJournal)
I know where I would put my money, any day of the week.
Talking about diamonds, there’s allot the domain industry can learn from the diamond industry:
Although it could do little about the state of the economy, N. W. Ayer suggested that through a well-orchestrated advertising and public-relations campaign it could have a significant impact on the “social attitudes of the public at large and thereby channel American spending toward larger and more expensive diamonds instead of “competitive luxuries.” Specifically, the Ayer study stressed the need to strengthen the association in the public’s mind of diamonds with romance. Since “young men buy over 90% of all engagement rings” it would be crucial to inculcate in them the idea that diamonds were a gift of love: the larger and finer the diamond, the greater the expression of love. Similarly, young women had to be encouraged to view diamonds as an integral part of any romantic courtship.
Since the Ayer plan to romanticize diamonds required subtly altering the public’s picture of the way a man courts — and wins — a woman, the advertising agency strongly suggested exploiting the relatively new medium of motion pictures. Movie idols, the paragons of romance for the mass audience, would be given diamonds to use as their symbols of indestructible love. In addition, the agency suggested offering stories and society photographs to selected magazines and newspapers which would reinforce the link between diamonds and romance. Stories would stress the size of diamonds that celebrities presented to their loved ones, and photographs would conspicuously show the glittering stone on the hand of a well-known woman. Fashion designers would talk on radio programs about the “trend towards diamonds” that Ayer planned to start. The Ayer plan also envisioned using the British royal family to help foster the romantic allure of diamonds. An Ayer memo said, “Since Great Britain has such an important interest in the diamond industry, the royal couple could be of tremendous assistance to this British industry by wearing diamonds rather than other jewels.” Queen Elizabeth later went on a well-publicized trip to several South African diamond mines, and she accepted a diamond from Oppenheimer.
And that brings up my other question. Can a domain win a woman? hmm..
In answer to “Can a domain win a woman?” - it may not win her, but it definitely can show commitment.
After realizing my girlfriend was the one for me, I registered her last name. At first she thought it was unusual, but then she didn’t know much about the domain name industry, and this was even before I could remotely consider myself a domainer.
Today I still own the domain name and it brings in a bit of traffic… all proceeds of course going to her diamond!
mp/m
—-answer—-
Nice
this was a great analogy. Love it. Not sure if diamonds will be replaced by domains. I am sure that domains will buy more diamonds
Nick
Domains are great, but a woman can’t wear a domain name around her neck when going out to dinner.
It’s true, the ad industry created from scratch the concept that a proposal of marriage is incomplete without a diamond ring. It’s one of the most brilliant marketing coups of all time.
So what would be the equivalent in domain name terms? Perhaps the idea that the first step in developing or starting a business is acquiring a good domain name.
“Make a name for yourself… get a domain name.”
Or:
Internet business checklist:
* Good domain name
* Unique concept
* Website
* Chips and soda
* Make money