Via SEO.COM (gotta love the domain!):
For years, people have talked about how valuable keywords are in domain names. I’ve heard people claim that a domain name will automatically put you on top of the search results for the word in your domain, and others claim it makes no difference. The truth lies somewhere between, but definitely leaning toward the “yes it matters”? side of the argument.
I’m not saying a domain name is all you need. Far from it. Unless your first name is Wiki and last name Pedia, there’s nothing you can do to guarantee a first place ranking, that’s just the way it is. Occasionally, I’ll see simple one page sites, or even parked domains showing up in the search results, apparently due to nothing more than the domain name. You don’t see that often these days, but I still see it occasionally-in MSN more than anywhere else. Most often, a page with nothing but ads will not show up in the search results, regardless of how generic or keyword-targeted the domain name. To show up in the search listings, you’ve got to have a real site, with unique content, and plenty of links to your site.
Not only it matters, it’s essential. See these category terms in Google: Funeral Homes, Flowchart, Funeral Jobs, hotels, Myrtle Beach, Vancouver, and the list goes on and on..
Can you shed any light on people having direct contracts with Google to automatically obtain the top spot due to the quality of their names.
—-Answer—-
Don’t think it is the case at all but unless you’re Google, there’s no way knowing. I still haven’t forgot Google destroying a business we had years ago with their Florida Update. I don’t think many ever will.
Not only is it essential in obtaining top rankings, but it also goes a long way in building a trust relationship with the user.
Would you rather buy diamonds from diamonds.com or from sparklestuff.com?
And no, you can’t directly contact Google for top rankings due to domain name quality. It is however, much easier to obtain top rankings with a keyword match domain.
I wouldn’t go as far as to say it’s essential to have your keywords in the domain, but it certainly helps–a lot! If you do everything else right, you can still get the top positions without the keyword in the name, but you’ll make life easier on yourself with the right domain.
Thanks for noticing our blog!
Hi,
“”but it also goes a long way in building a trust relationship with the user.”"
“”Would you rather buy diamonds from diamonds.com or from sparklestuff.com?”"
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These statement’s sezz it all…
For the keyword search ‘diamonds’ on Google…diamonds.com should be in the first spot & diamonds.net should be in the second spot(its reversed right now)… diamonds.net must have jumped through more ‘Google hoops’ than diamonds.com.
With the new wave in development of domain names and the recogintion of their value…this is the way it should be in the future.
If say debeers.com wants to rank first for the keyword search ‘diamonds’…they should have to buy diamonds.com. But never… should the domain debeers.com or debeers.com/diamonds ever be ranked in front of diamonds.com for the specific keyword search ‘diamonds’.
Its time that the domain/website asset holders determine the ‘value’ of THEIR assets when it comes to Internet search…and not Google.
sparklestuff.com should be ranked #1 for the keyword search ’sparkle stuff’…but it should not rank in the first 25-40 spots for the keyword search ‘diamonds’…if at all.
I don’t care if it has the top 5 SEO experts in the world working on the site and has a Google page rank of 10 and backlinks from 20,000 page rank 8 sites.
If you want to be ranked #1 for a specific keyword search…you should have to own the #1 keyword domain for that search…and if you currently do not own the specific domain for that specific keyword search and really want the #1 one spot…you should have to open up your wallet.
Domain/Website asset holders… OWN the Internet…about time they OWN Internet search and dictate what the value of these domain/website assets are worth… when it comes to Internet search…And not keep letting Google and the rest of the SE’s… dictate this part of the value of these assets.
The days are soon going to be long gone when there is crappy content on keyword search term domains…if there is currently crappy content on a good domain like diamonds.com…it will be bought by someone that knows what they are doing…if search results are going to be ranked how they should be…by their domain name…without having to jump through all the current… ‘Google hoops’.
Internet search in the future will not be as simple as ranking listing’s according to just keyword search and corresponding domains….but its going to be a lot different than what Google’s doing today.
I keep hearing about domains that are just ‘parked’ with a bunch of ‘ads’ on the home page…are a bad experience for people searching on the Internet.
But,
Has anyone really taken a GOOD look at almost any Google search results page…They ALL look like nothing more than a bad PPC landing page…Seriously.
Time to go ‘old school’ on Internet search…a search engine with NO advertising at all…(but one that would still make tons of money)
I remember way back about 5 years ago or so…there was this great search engine everyone loved and It had no advertising on it…
I am trying to think of the name…its kinda hard to remember that far back…wait a minute…I think it started with a G…it was like…Goo…
Oh yea…
It WAS called Google.
LOL
Bottom line…
Internet Search has to be totally revamped… in 99 % favor of domain/website asset holders.
Why?
Because domain/website asset holders are getting screwed by SE company’s…by letting them determine a huge portion of the value of these assets when it comes to Internet search.
Google does not own these assets…you/we do…so why are you/we letting them determine the value of these your assets… as it relates to Internet search?
Who IS going to end up changing this huge ‘imbalance’…
A couple of Domain industry leaders along with a couple very smart SEO experts…that are SO tired of jumping through…Google’s, Yahoo’s, MSN’s HOOPS.
Jumping ‘through hoops’ is for ‘Seals’ at Sea World…Its not for ‘Domain/Website Asset Holders’!
This is not 2001 anymore.
I have a news flash…In order to have the very best Internet Search engine on plant in 2008-Forward…it does not need to be called ‘Google’.
Peace!
Dan
BTW: I have to go on this ‘rant’ every 1-2 months or so…Its the only one I have…and I am sticking to it…LOL
—-Answer—-
Hi Dan,
Cant say I agree with this, I think it’s very drastic and also incorrect. The true solution is to deliver personalized results for searches, based on the user’s online and offline activities. Wrote about it earlier, just search the blog for “personalization”.
Cheers
Sahar
Hi Sahar,
My apologies.
Correction to my post above.
This paragraph:
I don’t care if the debeers.com site has the top 5 SEO experts in the world working on the site and has a Google page rank of 10 and backlinks from 20,000 page rank 8 sites… no ranking for it in the top 40 results for the specific keyword search ‘diamonds’.
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Belongs right ‘below’ this paragraph and then needs to be omitted from were its currently at:
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If say debeers.com wants to rank first for the keyword search “˜diamonds’”¦they should have to buy diamonds.com. But never”¦ should the domain debeers.com or debeers.com/diamonds ever be ranked in front of diamonds.com for the specific keyword search “˜diamonds’
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Sorry…I do not know how I got this post all out of wack.
Best,
Dan
Hi Sahar…
I did not make my post because I thought you would agree…I made my post thinking & knowing…that 95 % of the people who read it…would more than disagree with it. That would be the natural response to my post…given anyones experience online.
If I was not me…I would disagreed with it also…not drastically…but I would still have disagreed…LOL
BTW: I tried searching your blog…using…”personalization”?
You might want to check your blogs search function…as it was not working for me.
Thanks for your reply.
Be good!
Dan
—-Answer—-
Hi Dan,
There are 10 posts with that search term. You may not have javascript enabled. Just checked, working fine here.
Cheers
Sahar
Hey!, I agree and would further point out that when Real Estate In Myrtle Beach Sc Thursday is factored in, it\’s a slam dunk!!!