(Image Source: RedFly Marketing)
Via RedFly:
The final tab is the page types tab. This is probably the most interesting and from reading the AdWords feature request forum threads on webmasterworld, one of the most requesed features. This tab lets you exclude a variety of “types”? of pages your content network ads will appear on. The most notable here are domain ads and error page ads. Many advertisers have been crying out to exclude these types of pages from their content network campaigns and their prayers are finally being answered. The other types of exclusion are of the social networking and media sharing sites. From managing this particular campaign, I can tell you that social networks such as MySpace and video sharing sites such as YouTube, are without a doubt, the worst performers. Domain Ads and Error Page Ads are by far the best performers (See below).
I said few day ago when I first wrote about this
biggest winners long-term are domainers as smart marketers will now be able to analyze the traffic better, convert better, and focus on competing for it.
No secrets here, just evolution at work.
Thanks for the cite Sahar. I don’t know weather or not domainers have much to worry about JUST yet as specific non performing domains are not listed, but it is a start.
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If they are not listed they can’t be blocked, unless one blocks the whole channel somehow? Not that bad.
Agree, it is a start. Besides, Yahoo still does much better then Google on parking and most domainers are still with Yahoo (overture), not Google. The biggest risk domainers face is really having two main monetization programs but, over the years I learned things always turned out for the best. I remember events that happened and for a moment I thought this is really going to be bad, just to double my income a couple of months later. I know, I’m over-optimistic, but why mess with something that works for me ?
Hi Sahar,
I certainly believe that domains belong to the best performing marketing tools available online, but how can one conclude that from the tab screenshot posted at RedFly (the second one in your blog post)? It clearly shows a conversion rate of 0% for the domain network.
Best regards
Michal
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Good point, overlooked.
Sahar
Michal, if you look at the actual impression figures you can see that the sample size/date range is only a small portion. I believe the first was over a month and the second over a day.