While the complainant isn’t listed on the site yet I think it is a sure bet it is media’s darling Facebook.
I do not know all the details of this filing but my feeling is very straight forward here: Facebook folks want the domain and they will do whatever necessary to get it for the least amount possible. Since arbitration gives them good chances (arbitration is known to favor corporate America), regardless of their case, then a 1,500$ bet is a pretty good bet. Does it matter that this is a generic keyword? Depends on which side of the fence you are.
While Facebook may have a case (depends on usage and other facts which I do not know) I believe the whole arbitration system is fundamentally flawed, as the reward for infringement is mostly the transfer of the domain to complainant (rarely it is cancellation of registration) rather than looking for a more reasonable sort of punishment, as in real estate legal issues, fixing the alleged confusion/issues without the loss of property.
Looking forward to reading the facts, decision on this one.












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