Via Forbes:
“Rosenblatt has acquired 50 narrowly targeted sites such as GolfLink.com, Airliners.net and Trails.com as well as general-interest how-to sites Ehow.com and ExpertVillage.com. The network draws 40 million unique visitors per month, according to Google (nasdaq: GOOG - news - people ) Analytics. (ComScore (nasdaq: SCOR - news - people ) Media Metrix, which is known for its conservative definition of traffic, puts his monthly visitors at 13.2 million.)
Demand also owns Enom, the world’s second-largest domain registrar after GoDaddy.com, with an inventory of 9.5 million Web addresses. Demand’s domain portfolio brings in another 25 million visitors a month, says Rosenblatt. Enom provided Demand with thousands of “parked domains,” generic destinations such as translation.com, gardening.com and maps.com. Most of them have nothing but ads and come up only when people enter the site names in a browser’s address bar. Rosenblatt plans to ship them relevant articles and videos from his hobby sites to give visitors a reason to stick around and view more ads.
The money that Demand has raised from such firms as Oak Investment Partners and Goldman Sachs (nyse: GS - news - people ) puts it in the Internet big leagues. Rosenblatt’s last financing round–$100 million in mid-September–valued the company at $1 billion, twice its value in the round prior. He expects to gross more than $100 million this year, half of it from ads and half from subscriptions and domain rentals. Earnings before interest, taxes and depreciation could reach $30 million.”
This of course is part of their PR machine before going public. I would say they will go public either end of this year or early 2008.
The other interesting part from the article (there are quite a few) for me was reading Richard’s words in regard to his identity, the underdog:
People think I’m all show, no go,” he says.
“Throughout my career no one ever believed that what I was working on was going to be big. I have to re-prove myself every time
Now that is the definite approach you want from your CEO. Believe he is the underdog, nothing is given nor taken for granted, and it is a matter of doing, not waiting. Great stuff.
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