Comments on: Domain Names: More Potential, More Value http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/ Fri, 19 Mar 2010 07:55:23 +0000 http://wordpress.org/?v=2.3.3 By: David J Castello http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2434 David J Castello Thu, 27 Sep 2007 09:30:47 +0000 http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2434 Hi Sahar: Since 1999 we've been buying vanity license plates on our cars to promote some of our domains such as RATE COM and COST COM. Hope all is well and see you at TRAFFIC. Best, David ----ANSWER---- Hi David, Again, many many years ahead of the curve :) Say Hi to your brother and the ladies from me.. see you guys soon! Cheers Sahar Hi Sahar:
Since 1999 we’ve been buying vanity license plates on our cars to promote some of our domains such as RATE COM and COST COM.
Hope all is well and see you at TRAFFIC.
Best,
David

—-ANSWER—-

Hi David,
Again, many many years ahead of the curve :)
Say Hi to your brother and the ladies from me.. see you guys soon!
Cheers
Sahar

]]> By: Additional uses for domain names « EasyDomains http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2426 Additional uses for domain names « EasyDomains Wed, 26 Sep 2007 13:32:37 +0000 http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2426 [...] Posted by easydomains on September 24th, 2007 A good post here by Sahar on what else we might think of using domains for in the future: http://www.conceptualist.com/?p=488 [...] […] Posted by easydomains on September 24th, 2007 A good post here by Sahar on what else we might think of using domains for in the future: http://www.conceptualist.com/?p=488 […]

]]> By: DomainerPro http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2407 DomainerPro Tue, 25 Sep 2007 04:11:35 +0000 http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2407 Sahar, you think ahead, no doubt about it. I suspect that's the key to your success. "I think we are going to see more domain names used in book titles or even as publishing imprints for a series of books. Domain names as a part of titles can instantly add a sense of credibility to non-fiction works..." Hmmm.... so, for example, a series of biographies under the "Biography.com" label? I guess I can see that. The Biography.com website might offer extra features, like the extras on a DVD, along with purchase links for all the books in the series. But of course, Amazon does that already. Sahar, you think ahead, no doubt about it. I suspect that’s the key to your success.

“I think we are going to see more domain names used in book titles or even as publishing imprints for a series of books. Domain names as a part of titles can instantly add a sense of credibility to non-fiction works…”

Hmmm…. so, for example, a series of biographies under the “Biography.com” label? I guess I can see that. The Biography.com website might offer extra features, like the extras on a DVD, along with purchase links for all the books in the series. But of course, Amazon does that already.

]]> By: Brendan Cullen http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2402 Brendan Cullen Mon, 24 Sep 2007 16:21:24 +0000 http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2402 "The battle between memorable (generics) and brand-able names has been going on for a long time [...] I think at the end of the day, it really depends on your objectives and circumstances" I think, in this case anyway, that generics vs brandable doesn't really matter, as long as it's something that sticks in your mind after only getting a fleeting glimpse. I can remember, say, cheaptires.com (generic) as I'm sure anyone else would after drving past it on a billboard. But I think it's safe to say you'll remember wheelzdealz.com (branded) or something along those lines if presented properly, like set in a clean font at a huge size, with the "z"s emphasized as a different color or something to make it "stick". On the flip side, who's going to remember cheap-discount-tires-online.info? “The battle between memorable (generics) and brand-able names has been going on for a long time […] I think at the end of the day, it really depends on your objectives and circumstances”

I think, in this case anyway, that generics vs brandable doesn’t really matter, as long as it’s something that sticks in your mind after only getting a fleeting glimpse.

I can remember, say, cheaptires.com (generic) as I’m sure anyone else would after drving past it on a billboard.

But I think it’s safe to say you’ll remember wheelzdealz.com (branded) or something along those lines if presented properly, like set in a clean font at a huge size, with the “z”s emphasized as a different color or something to make it “stick”.

On the flip side, who’s going to remember cheap-discount-tires-online.info?

]]> By: Steve Smith http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2401 Steve Smith Mon, 24 Sep 2007 11:12:03 +0000 http://www.conceptualist.com/2007/09/23/domain-names-more-potential-more-value/#comment-2401 Dear Sahar: Domains on license plates are a great idea for domain name marketing! Your Assista.com plate looks cool and its now FREE advertising! Every billboard, every TV ad, radio ad, newspaper ad, etc, should always highlight a domain name. Trucks, vans & cars that have ads painted on their vehicles always have tel. #s that as you said are not always easy to remember or write down; however, it makes so much sense to have a memorable domain name. I was amazed last year watching the Super Bowl ads that there were a bunch of ads that didnt even use a url in an ad that costs $2m ad. All the best, Steve http://InsideDomaining.com ----ANSWER---- The battle between memorable (generics) and brand-able names has been going on for a long time. This isn't a domain issue but branding issue. For some projects I rather have generics and for others I rather have brand-able. I myself am undecided which is best. I think at the end of the day, it really depends on your objectives and circumstances. Dear Sahar:
Domains on license plates are a great idea for domain name marketing! Your Assista.com plate looks cool and its now FREE advertising! Every billboard, every TV ad, radio ad, newspaper ad, etc, should always highlight a domain name. Trucks, vans & cars that have ads painted on their vehicles always have tel. #s that as you said are not always easy to remember or write down; however, it makes so much sense to have a memorable domain name. I was amazed last year watching the Super Bowl ads that there were a bunch of ads that didnt even use a url in an ad that costs $2m ad.
All the best,
Steve
http://InsideDomaining.com

—-ANSWER—-

The battle between memorable (generics) and brand-able names has been going on for a long time. This isn’t a domain issue but branding issue. For some projects I rather have generics and for others I rather have brand-able. I myself am undecided which is best. I think at the end of the day, it really depends on your objectives and circumstances.

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