I remember after or around the same time of the purchase, a startup named Box.net has emerged. I was curious then to see how the domain is utilized today.
As you can see, sponsor listings are there. the second part is as many are looking for Box.net, Scott has added an affiliate link to take advantage of user’s intent. And last, since Scott also owns a global brand (peopleFinder.com), he uses his traffic to promote it as well.
The key here is to keep things simple. The landing page is still mostly being used as a “Passer” rather then a “Catcher”, meaning, the purpose of the site is still to pass the traffic elsewhere rather then keep the traffic. Some future components I see are an SEO angle, newsletter subscription, and assorted widgets.
If this was your domain, what else would you add, or change?
Sahar………as of this time no comments are posted.
I would appreciate your insight into what you would
” add or change ”
thanks, Ed - Michigan
—-ANSWER—-
Really depends on the domain but in general I think newsletter box, lead-generation forms, domain registration link, monetization affiliate link, and most importantly, monitor changes and adjust based on results.
Rather than have the peoplefinder banner at the top, I’d probably put some sort of affiliate banner related to the XBox… capitalize on that “missed key” traffic intended to reach XBox.com.