Can Pre-Searching Become The Default “Start Page” For Web Users?

Web professionals, especially those in the keyword marketplaces such as SEO and Domain folks, have been “pre searching (pdf)” keyword analysis tools such as Overture and Wordtracker for years to help find relevant information. A number of years ago we’ve seen other major companies such as vivisimo and ask.com provide clustering technologies and clickstream data to help users navigate to their desired or related information faster and more efficient.

An article at StartupSquad describes India based Webaroo’s beta product called “SearchRadar“. From StartupSquad:

On the whole, you can view SearchRadar as a tool that performs sophisticated query suggestion for query refinement. Instead of you digging for similar queries or try to come up with similar phrases, it throws them in front of you. Besides that, on-mouseover excerpts linking the original query to the suggested keywords are also helpful.

Because today’s leading search engines leave much to be desired, I believe some users will adopt this new method, and similar methods which tap into other people’s knowledge and experiences, searching for related search terms and phrases before conducting their search. Can this or a similar method have the power to become the new coveted “start page” for web users? While a long shot, I believe it is something to keep an eye on.

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