If All Search Terms (And Domains) Are Not Created Equal” Then Why Is Our Approach? at Conceptualist.com, By Sahar Sarid

If All Search Terms (And Domains) Are Not Created Equal” Then Why Is Our Approach?

Published on August 28, 2007 in Domain Names.

Consider a variety of specific terms; we know different terms imply different categories. For example, if a user searches for the term “dog,”? by running an analysis on that specific term (check Overture or Wordtracker for related searches), we discover that in all likelihood the user is interested in the category “Pets”?. When a user searches for the term “camera shopping,”? using the same analysis tools, that the user is looking into the category “Shopping,”? and when a user searches for “boat dealers”? we know he is looking for a “directory”? site listing boat dealers.

Since the above mentioned search terms fall into different categories (note: there are many other categories and subcategories) then why are PPC templates generic and practically identical in their approach? I mean, we do see some companies try different color schemes on some of these terms; sometimes different images; but is it enough? Why not try different structural templates altogether? For instance, with directory driven keyword aggregators, a template with a directory structure could be displayed. For a lead-gen type of site, a specific lead-gen page structure could be displayed. A good example of this concept in action is Brian Wick’s shopping related term, “Cheap Electronics”? (CheapElectronics.com), done by I believe Fabulous.com. It’s my belief that in the future, as aggregators push the envelope and experiment more, we will see these kinds of concepts taking shape, and providing better CTR, ROI.

What are some other concepts that aggregators could potentially use to push the envelope on domain monetization? I have another unique idea but I’ll save it for another post.

1 Response to “If All Search Terms (And Domains) Are Not Created Equal” Then Why Is Our Approach?”

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1 Ben Wilks
Aug 29th, 2007 at 6:40 am

Great point Sahar, an even greater blog! Really enjoying reading your posts and sharing your insight. Being from an seo background I am pro development myself. Some areas of domaining that will evolve over the coming years is going to be very exciting.

—-ANSWER—-

Thanks Ben. eMail on the way.
Cheers
Sahar