Comments on: What Should Marchex Do? http://www.conceptualist.com/2007/08/11/what-should-marchex-do/ Tue, 07 Sep 2010 08:18:58 +0000 http://wordpress.org/?v=2.3.3 By: Roland Quast http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-6470 Roland Quast Sat, 22 Mar 2008 02:39:37 +0000 http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-6470 I agree with Floyd, outsourcing is the best cost saver... especially if you have so many staff. I agree with Floyd, outsourcing is the best cost saver… especially if you have so many staff.

]]> By: Floyd Buenavente http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-6242 Floyd Buenavente Fri, 14 Mar 2008 04:32:33 +0000 http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-6242 One simple solution... Outsource. One simple solution… Outsource.

]]> By: InternetInvestments.com http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2153 InternetInvestments.com Sat, 18 Aug 2007 16:43:08 +0000 http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2153 Here's my $.02 Like most others I have a hard time seeing why this company needs 282 staff members... Most have suggested development of the top 50 or 100 sites... I would probably only go with the top 5 sites and focus on making them authority sites. Once they're self sufficient and turning a profit I'd move onto another 5. Here’s my $.02

Like most others I have a hard time seeing why this company needs 282 staff members…

Most have suggested development of the top 50 or 100 sites… I would probably only go with the top 5 sites and focus on making them authority sites. Once they’re self sufficient and turning a profit I’d move onto another 5.

]]> By: Anthony Mitchell http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2148 Anthony Mitchell Sat, 18 Aug 2007 11:44:28 +0000 http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2148 Big market valuations cannot shield firms from economic forces forever. Marchex cannot afford not to globalize. They can take half their existing seats and shift them half a dozen at a time to Lahore, Colombo or Kolkata. They can begin slowly shifting customer service, basic HR functions, accounts receivables and website content management. Then bulk up to 200 seats offshore to provide enhanced customer service, expanded business hours and more expansive website content (including user-generated content). Add video, photos, community features, news feeds, blogs and mashups from other sources, such as mapping. Begin making content available in languages other than English. By lowering their operating costs, Marchex will be able to increase their PPC payout rates for third-party domains parked with them. Their current PPC payout rates are among the worst in the industry. Advertisements publicizing their increased payout rates and attract more parking clients. They can also offer site development services for prime third-party domains parked with Marchex on an annual or multi-year basis with owner-optional escape clauses in the event that threshold PPC performance rates are not achieved. This will enable Marchex to add value to third-party domains. U.S. personnel should be used for QA and for establishing valuations for domains that can be offered for sale. Other U.S. companies are quick to identify spin-off opportunities that can add value to the core enterprise. Marchex can do the same. Anthony Mitchell InternationalStaff.net Big market valuations cannot shield firms from economic forces forever. Marchex cannot afford not to globalize. They can take half their existing seats and shift them half a dozen at a time to Lahore, Colombo or Kolkata.

They can begin slowly shifting customer service, basic HR functions, accounts receivables and website content management. Then bulk up to 200 seats offshore to provide enhanced customer service, expanded business hours and more expansive website content (including user-generated content).

Add video, photos, community features, news feeds, blogs and mashups from other sources, such as mapping. Begin making content available in languages other than English.

By lowering their operating costs, Marchex will be able to increase their PPC payout rates for third-party domains parked with them. Their current PPC payout rates are among the worst in the industry.

Advertisements publicizing their increased payout rates and attract more parking clients. They can also offer site development services for prime third-party domains parked with Marchex on an annual or multi-year basis with owner-optional escape clauses in the event that threshold PPC performance rates are not achieved. This will enable Marchex to add value to third-party domains.

U.S. personnel should be used for QA and for establishing valuations for domains that can be offered for sale. Other U.S. companies are quick to identify spin-off opportunities that can add value to the core enterprise. Marchex can do the same.

Anthony Mitchell
InternationalStaff.net

]]> By: Rick Schwartz http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2119 Rick Schwartz Wed, 15 Aug 2007 12:14:01 +0000 http://www.conceptualist.com/2007/08/11/what-should-marchex-do/#comment-2119 Let me see if I got this right. 283 employees? The previous owner had how many employees? If you do the math at 10 million monthly uniques divided by 283 employees divided by 30 days and you have a STUNNING number. 1200 daily uniques PER employee!! Sorry, I just have a hard time with so many employees and little or no growth. JMO Let me see if I got this right. 283 employees? The previous owner had how many employees? If you do the math at 10 million monthly uniques divided by 283 employees divided by 30 days and you have a STUNNING number. 1200 daily uniques PER employee!! Sorry, I just have a hard time with so many employees and little or no growth. JMO

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