Scrollovers are a way to quickly and easily add flare to your web pages, giving your users an experience they weren’t expecting.
Integration of Scrollovers into your web site couldn’t be easier, even if you’ve already built the site that you want to include Scrollovers on. In just minutes you will be able to have them appearing on your own pages.
A major advantage of Scrollovers being created using standard HTML and Javascript is the option of applying CSS styling, just like you would on any other Hyperlink.
Would be interesting to see if it will help conversions or not, and also, as it opens a new line of thinking (utilizing mouseovers differently then what mouseovers are) I wonder what other related concepts people will come up with?
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