Via Frank Schilling’s SevenMile.com and Frank Michlick’s Domain Editorial:
When we analyzed the results, we were shocked. We didn’t expect to see that domain park sites can bring in the quality of traffic necessary to result in twice the conversion rates, at a cost-per-click that’s equal to that on search
Source: Efficient Frontier’s automotive clients receive twice the conversion rate as search with domain ads.
Hi Sal,
This makes so much sense. The fact is, conversions are probably higher than 2 x. There are many people who never type in a domain name to find things, but it is also a known that many do. It is practiced both by those who are inexperienced and by many where it is a learned experience.
I use the type-in domain name most often after having being frustrated by search results. Search engine results have become so manipulated today that they are often not the best answer to my query. Rather they are the results placed there by the best search engine optimizers.
So someone who types in a domain name is often very motivated to find what they are looking for because they’ve been frustrated by what the search engines are serving up. That is probably one reason that type-in queries convert at higher rates.
Time for serious sincere major domain contenders to show there cards. Who has the finest platform portfolio of strategic keyphrase top level domains? Being conservative I guessestimate that 99% of all domains are bunch of garbage. Cpc puppy mills from hell. That will die a slow death as natural algorithm results disappear, making way for strategic social networked vertical domain distribution channels. All adsense programs die in 10 years as a word of mouth vertical social networks helps consumers find products and services by local referral only. Making the value of these huge mumbo jumbo portfolio owners worthless. Mumbo Jumbo thats why none of them will show you there cards. That could be the smartest thing they could ever do with there portfolios. Strategic keyphrase multichannel location based social networked (word of mouth) vertical domain platforms kills search advertising(adnonsese) hands down, game over.
—-ANSWER—-
Domain portfolio owners do not have to show anyone anything. They can live on the beach somewhere collecting their checks and never look back at a computer screen. We CHOOSE wether we want to show something, but it’s not that we have to.
Major portfolio owners depands on type-in traffic, not return visits, not SE traffic, not social networks, no active marketing. All rest is really just an UPSIDE to a PROVEN and STABLE business model.