It’s great to see someone from the PPC industry stepping up and addressing these publicly.
Fabulous.com is an outstanding company with outstanding people which I highly admire. If you ever want to get good at customer support, technology, all you have to do is try your best to copy what the folks at Fabulous.com are doing.
So without further delay, here’s Fabulous.com response..
Hi Sahar,
I hope all is going well.
Sorry for the delay in reply, it’s been crazy busy here lately.
I’ll try and answer as many questions I can for you:
1. Why don’t we tap into the long term value of the user (lead gen forms, browser extensions, etc)
- This is something we have been discussing for some time, and hope to be able to offer CPA type solutions integrated into our landing pages some time in the future.
5. Why don’t you push for long term deals with portfolio owners? Isn’t it true that long term deals allow you for better optimization, better focus then you have now?
- We are not adverse to doing long term deals, and would be open to such partnerships. It is common knowledge within the market that we are very selective when it comes to the domains we monetize. From my experience, people looking for long term, fixed deals are wanting to partner with someone that will take ALL of their domains. As I’m sure you are aware, no one has a perfectly clean book and as such we often can not cater to their needs.
If someone came to us and asked for a long term deal for all their generic/commercial domains only, I’m sure we could bring something to the table; we would definitely be interested in deals of this nature.
6. Why don’t you provide better customization for your users then you already provide?
- We are about to launch an update to our Premium program in the coming month which gives customers more power of how their landing pages look. We will be introducing our Dynamic Generator, a suite of website building tools designed to maximize the earning power of every domain across your whole portfolio. The new range of templates are highly configurable giving you the choice of a range of page structures, color palettes and contextually relevant images.
Be sure to stop by our booth at TRAFFIC New York to see a preview of the new program.
7. Why not have “labs”? within your platform to show your partners the things you experiment with, take feedback, and improve?
- We are constantly asking customers for feedback and looking for ways improve our service. A lot of our updates are a result of requests from our partners. Our program has already been through many iterations and we will continue to make changes/advancements.
I welcome any comments/suggestions or general feedback customers (existing or prospective) may have. We highly value feedback from our clients and aim to offer the best service possible.
8. Why don’t you innovate enough? I haven’t seen much innovation from anyone yet for years now. We have so much upside here I would really like to see someone taking it to a whole new level.
- Although it has been over 12 months since our last major update, within that time we have been constantly making minor changes/additions to our program. I will be pushing to make more regular updates to our platform in the future, to ensure we remain at the forefront of the industry.
9. Why don’t you treat domains in different categories differently in relation to automated content? for example, information type domains should not have the same feel/look of commerce domains
- With the new program we will be launching at TRAFFIC New York, customers will have the ability to configure domains like never before using our system. A number of new templates will be available, however, customers will also have the ability to configure and save their own templates.
10. Why your company doesn’t have a blog to keep your partners updated daily about progress and innovation?
- Fantastic idea and something I will definitely take to the guys here. Watch this space.
Look forward to catching up with you at TRAFFIC New York.
Enjoy your weekend.
Mike
Thanks Michael for the quick response!
Sahar
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