Few interesting comments
Search is our new interface to all things digital, and as such needs to move from its command line approach to one that feels more like a dialog. To get there, we’ll need to trust that everything we disclose online - our behaviors, our clickstreams, and our intent - are managed through a trusting relationship. The future of search is as a conversation with someone we trust.
John Battelle, battellemedia.com
hmm, nope. We should not trust companies with 10,000 employees. Who in the company exactly are we trusting? is it John? or maybe James? No thanks. We should really raise our standards and demand more.
I hope that future search engines deliver personalized results to me, preferably using natural language. I’m expecting a lot of innovation in search UI too and ideally I’d like results sent to me automatically, by search agents and personalized feeds that monitor my favorite topics.
Richard MacManus, readwriteweb.com
No doubt they will.
And last..
Web search is still in its infancy. The central dogma is the relevancy problem which requires meaning-sensitive algorithms. Being able to retrieve highly relevant results from the long-tail can only be accomplished systematically by a complete semantic approach.
Dr. Christian F. Hempelmann, hakia.com
It reminds me of the beginning of a USCD new image algorithm article.
A Google image search for “tiger”? yields many tiger photos - but also returns images of a tiger pear cactus stuck in a tire, a racecar, Tiger Woods, the boxer Dick Tiger, Antarctica, and many others. Why? Today’s large Internet search engines look for images using captions or other text linked to images rather than looking at what is actually in the picture.
Understanding the meaning in text/media isn’t solving the issue of understanding what a user intent is. Taking the above example, if I go to Hakia and type “tiger”, which results should I get? animal? tank? art?
While there’s no doubt semantic search is important the ultimate relevancy is in personalization. There is no way you can serve the right results constantly without taking into consideration the individual user.
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