“While a .safe domain name won’t prevent phishing attacks, it will help banks and security providers to keep their customers safe, said Mikko Hyppönen, Chief Research Officer at F-Secure. “Banks need to take on some of the responsibility for protecting their customers and using a secure domain name such as .safe will give customers the reassurance they need when banking online.”
“It’s true this will mean banks have to pay a premium to be able to use the domain name, but it will reduce the number of successful phishing sites that have been tricking many customers out of their hard earned cash,” Hyppönen continued.
I like the idea of having a TLd for financial services, It is well overdue. However, besides the idea of getting rich quick on the backs of financial institutions, what’s the deal about “paying a premium”? It’s not that expansive to run a TLD.
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